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Regal Wine Imports Meets Sweet Wine Demand with Freschello Italian Sweet Wines, New to the US Market


Moorestown, NJ, February 28, 2022 – New to the US market, Freschello Italian Sweet Wines are now imported and distributed by Regal Wine Imports in New Jersey, Delaware, New York and Pennsylvania. Freschello has been one of Italy’s top selling wines for over ten years. It is the fresh new Italian brand from Veneto-based Cielo e Terra family winery. 

At 60 grams per liter residual sugar, Freschello meets consumer demand for the growing sweet wine category. Sweet wines attract new drinkers, appeal to younger drinkers and pair well with spicy foods. “Sweet and flavored wines make up more than 30% of the bottles sold in the U.S., according to NielsenIQ. Overall, sweet wine sales grew 10% over the past year, the market researcher reports, which outpaced the industry’s total growth of 5.1%.”* 

Available in Bianco (Garganega, Trebbiano) and Rosso (Merlot, Sangiovese), the wines are refreshingly light and slightly sweet with lively fruit flavors. They are excellent as an aperitif or mixed into a cocktail. They are complimentary to a variety of dishes and are best served chilled. 

In 2019, Freschello was enrolled in the 1% for the Planet program which is aimed at collecting funds to protect natural resources, like water, which is very crucial in winemaking. Through this organization, they donate 1% of net profits to clean water resource nonprofits. The winery is also a Certified B Corporation and supports local growers and charities in Italy. 

About Regal Wine Imports

Founded in 1980, Regal Wine Imports is a national importer and wholesale distributor of fine wines, craft beers and spirits. Headquartered in Moorestown, New Jersey, with offices in New York and Delaware, Regal has direct distribution in New Jersey, New York, Pennsylvania and Delaware. Owned by childhood friends and Co-Founders Charlie Trivinia and Dan Bada, Regal Wine Imports is proud to represent quality producers of wines, beers and spirits from around the world. For more information, visit https://www.regalwine.com/ or @Regal_wine on Instagram.

About Cielo e Terra

Veneto-based Cielo e Terra family winery was established in 1908 and merged with Cantine dei Colli Berici, a cooperative with more than 2,000 vine growers in 1999. The goal of the merger was to offer Italian wine diversity, and the winery now sells a variety of brands from around Italy. For more about their brand Freschello, visit https://www.regalwine.com/freschello.

*Source: Wine Enthusiast article by Crystal Hammon, 9/9/2021

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