Home Industry News Releases 19 Crimes Extends Partnership with Entertainment Icon Snoop Dogg 

19 Crimes Extends Partnership with Entertainment Icon Snoop Dogg 


Cali Red bottleshotSan Francisco, CA (December 14, 2021) – After delivering the Number 1 US Wine Innovations in both 2020 with Snoop Cali Red and 2021 with Snoop Cali Rosé*,19 Crimes announces their extended partnership with entertainment icon, Snoop Dogg. 

The new agreement allows Treasury Wine Estates to bring the Snoop 19 Crimes collaboration people globally, and sit alongside the existing Cali range with new product developments to all international territories. 

Snoop shares his excitement, “I knew when I was linking up with one of the most successful brands in the market, we were going to make a splash. I’ve been a fan of 19 Crimes and what they stand for since the start and I can’t wait to bring what we’re doing to the entire world. That’s how I roll – go big or go home.”

John Wardley, Treasury Wine Estates Marketing President, Americas, further explains, “After our huge success in North America, we couldn’t be more thrilled to go fully global. We can finally share America’s most successful wine innovations over the past two years with the world. Snoop continues to embody the spirit of 19 Crimes – rule breaking, culture creating, and overcoming adversity and we are so pleased to continue to partner with this icon.” 

In addition to the existing SKUS, 19 Crimes Snoop Cali Red and Rosé, the new agreement also covers multiple new product launches and initiatives that will be revealed in due time. To learn more, visit 19crimes.com 

*(SOURCE: IRI Total US MULO, Calendar Year 2020 and Calendar Year ending 11.28.21, Dollar Sales).


19 Crimes turned convicts into colonists. In 18th-century Britain, criminals guilty of at least one of the 19 crimes, were sentenced to live in Australia, rather than death. For the rough-hewn prisoners who made it to shore, a new world awaited. As pioneers in a frontier penal colony, they forged a new country and new lives, brick by brick. Today, 19 Crimes wines celebrate the rebellious spirit of the more than 160 ,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia. 

You can download the Living Wine Labels app from the Apple app store and Google Play Store. To learn more about 19 Crimes, please visit 19Crimes.com and follow us on Facebook 19crimes, on Instagram @19crimes and on Twitter @19crimes


An Entertainment Icon, Snoop Dogg has reigned for more than two decades as an unparalleled force who has raised the bar as an entertainer and globally recognized innovator.  Snoop defines entertainment history.  An award-winning entertainer, Snoop Dogg has released 19 studio albums, sold over 40-million albums worldwide, reached No. 1 countless times on Billboard charts internationally and received 20 GRAMMY® nominations.  

In addition to his extensive work in music, Snoop Dogg has made his mark in the television and film space. He currently has numerous partnership deals with major studios and networks, including Netflix, VH1 and more. His accolades include, an Emmy Award nomination for his role as Executive Producer and Co-host of VH1’s hit show, Martha & Snoop’s Potluck Dinner, Executive Producer of MTV’s Mary + Jane, Executive Producer and Host of TNT’s game show, Joker’s Wild and Executive Producer of acclaimed Netflix’s show, Coach Snoop.

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