Home Industry News Releases Things Just Got Bigger: Rosé All Day Launches Bag-in-Box Rosé

Things Just Got Bigger: Rosé All Day Launches Bag-in-Box Rosé


Rosé All Day Announces Newest Summer-In-A-Bag Libation

New Hyde Park, NY, June 22, 2021 – Rosé All Day, the wine that brought the global social media catchphrase to life, and recognized as an Impact’s Hot Prospect Brand, has taken its signature rosé and is super-sizing it, by introducing a boxed variety, perfect for those looking for just a little more to go around. Three-liter boxes will be available nationwide starting this month with each box equaling four bottles.

With quality wine now frequently found in boxes, Rosé All Day is unveiling its grenache which has an elegant aromatic nose of watermelon and strawberry that is crisp and fresh to-taste with a deliciously long, fruity finish. As a universally palatable wine, it can be paired with everything from fish and chicken to sushi and salads.

Boxed wines are known for lasting much longer than a traditional glass bottle, maintaining freshness for up to 3 weeks once opened and refrigerated. Rosé All Day Bag-in-Box is a convenient and delicious way to enjoy the namesake wine at one’s own pace. The three-liter boxes will be housed in a square, rather than a rectangle, box, which retail for $29.99 and showcase a photo-friendly pearlescent label. The Rosé All Day Bag-in-Box will be rolling out nationwide. The bottles are produced and imported by Biagio Cru Wines & Spirits.

“Nobody wants to have to make extra runs to their local wine shop,” said Darren Restivo, Principal of Biagio Cru Wines & Spirits. “With four bottles of wine conveniently in one box, the Rosé All Day Bag-in-Box is easier to transport for those looking to spend more time outdoors, where it not only lasts longer, but travels lighter and safer, with more of our great wine in one package,” said Restivo. “Sometimes you don’t need to reinvent the wheel; just make a larger spoke.”

Rosé All Day wines are currently available in several styles and formats including the original Rosé All Day Grenache in 750 ml bottles ($12.99) or 4-pack of cans, both sparkling and still ($14.99). Last year, the brand launched Rosé All Day Spritz in 750mL bottles ($9.99) and 4-pack cans ($13.99). For distributor and wholesale pricing, please visit us at http://radwineproject.com.

Stay up to date with Roseì All Day by following the brand on Facebook at @RoseAllDayWine, on Instagram at @Rose_All_Day and on Twitter at @Rose_All_Day.  More information can be found at http://radwineproject.com.

About Biagio Cru Wines & Spirits

Based in New Hyde Park, NY and founded in 1998, Biagio Cru is a family-owned importer of fine wines and spirits from across the globe. Biagio Cru’s new flagship wine is Rosé All Day. Introduced in 2017, Rosé All Day has rapidly become a favorite of wine-drinkers across the nation, with 2020 poised to be a banner year.

Biagio Cru’s portfolio of wines includes the perennially popular Lolailo Sangria, which received the Impact Hot Brand award for five consecutive years.

De Restia Crianza from Ribera del Duero, Spain, has recognitions of 90, 91 and 93 point ratings across multiple vintages, as well as the much-coveted “Smart Buy” and “Savvy Shopper” nods.  It was touted as “one of the most impressive values of the year” ranking #26 in the Wine Spectator Top 100 wines of the year. 

Other brands represented include Chateau de Maniban, the full line of Tabali wines, the award-winning Australian 5OS line of wines, and more.

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