Home Industry News Releases Trois Noix Expands National Presence in Partnership with Victory Wine Group

Trois Noix Expands National Presence in Partnership with Victory Wine Group

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(Saint Helena, CA; May 3, 2021) – Michael Sommer, General Manager and Commercial Director of Trois Noix, is proud to announce Trois Noix’s new partnership with Victory Wine Group in Texas.

Based in Saint Helena, just east of Highway 29, Trois Noix Wine is a project that reflects Jaime Araujo’s personality and what she loves most about wine: people and community. But more than that, Trois Noix is about collaboration, curiosity, innovation, and using wine as a vector for change. “As we expand Trois Noix’s distribution domestically, finding the right partners for us is crucial. Galen Crippin and his team at Victory Wine Group are the perfect partners for supporting Trois Noix’s growth in Texas,” says Sommer. “They not only believe in our wines, they believe in us and our values. We look forward to growing our brand with Victory for many years to come.” 

Galen Crippin is the Executive Vice President of Marketing for Palomar Beverage Company which includes Quench Fine Wines, Progress Wine Group, Maverick Wine, and Victory Wine Group. For him, it is a pleasure to find like-minded partners that share their passion and drive for excellence. “We strongly believe, not only the quality of the wines, which have a unique blend of power and finesse, but more importantly the people behind the project. Victory is excited to have the opportunity to build Trois Noix in the great state of Texas.”

About Trois Noix Wine

Trois Noix was established in 2016 upon Jaime Araujo’s return to Napa Valley after working for Moet-Hennessy and founding her wine marketing firm in France. The name “Trois Noix,” which is French for “Three Nuts,” is an homage to the next generation of Araujos and Trois Noix’s core principles: Community, Opportunity, and Possibility. Trois Noix is a project that reflects Jaime’s personality and what she loves most about wine: people and community. But more than that, Trois Noix is about collaboration, curiosity, innovation, and using wine as a vector for change. Trois Noix Wine sources from unique small lots across the Napa Valley to produce wines that are elegant, polished, and approachable but with structure to last. 

About Victory Wine Group

Victory Wine Group was established in 2015 to be an innovative solution for wineries and distillers in Texas.  They are part of Palomar Beverage Company, a collective group of distributors across the country which includes Quench Fine Wines (Arizona), Progress Wine Group (Florida) and Maverick MN (Minnesota). As an importer and distributor of fine wines and spirits based in Texas, they represent a high-quality, diversified collection of wines and spirits from around the world, many of which are family-owned and operated. We are also a direct importer representing selections from around the world.

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