SALINAS, CA, March 24th, 2021 – Scheid Family Wines based in Monterey County, California, is pleased to announce Jennifer Evans as its new Marketing Director and Jennifer Genzoli as Brand Manager for Sunny with a Chance of Flowers, the trailblazing zero sugar, low alcohol, low calorie wine in the burgeoning “better for you” category.
Evans brings more than twenty years of extensive experience in all aspects of brand building, market analysis, product positioning, project management, and team leadership to her new position. Having joined Scheid Family Wines in 2017 as a Brand Manager, she quickly progressed to most recently serving as Senior Marketing Manager since 2019. Prior to this time, Evans held management positions at some of California’s top boutique design and communications companies, including Evans Marketing by Design and Matthews | Evans | Albertazzi. Evans lives in Carmel, California with her husband and two teenage children, and in her spare time enjoys hiking in the Monterey area.
“I am thrilled to have Jennifer in this pivotal position,” states Heidi Scheid, Executive Vice President of Scheid Family Wines. “Not only does she possess a wealth of experience, but she is also a proven leader who excels at supporting her team and bringing out the best in them. As the Scheid Family Wines’ portfolio continues to grow, marketing is at center stage and Jennifer’s passion for building brands is perfectly aligned with our strategic direction.”
Genzoli joins the Scheid team with over seven years of marketing experience, including five years of hands-on brand experience in the wine industry. Prior to her current position, Genzoli was the DTC Marketing Manager for Share A Splash Wine Company in Menlo Park where, with her keen eye for creative branding, she was responsible for building national retail strategies as well as focusing on new e-commerce and DTC initiatives. She served as Marketing Assistant for The Wine Group, contributing to the marketing strategies of premium and popular wine portfolios including FlipFlop wines, Franzia, Save Me San Francisco Wine Co., Slow Press Wines, and Concannon Vineyard. Genzoli also worked for Pebble Beach Resorts in Digital Marketing and served as a strategist for social media, executing live community engagement for Pebble Beach Food & Wine and other industry events.
“We are excited to have Jenn’s talent and energy on the Scheid team,” states Scheid. “With her creativity and passion for cultivating brand awareness and impact, she is a natural fit for Sunny with a Chance of Flowers. Her diverse experience is the perfect springboard for expanding upon Sunny’s position as the leader of the Better for You category.”
About Scheid Family Wines
Scheid Family Wines is a family-owned and operated, estate-driven wine company founded in 1972. Based in Monterey County, California, Scheid is uniquely integrated to bring high quality estate grown wines to the marketplace from its sustainably certified vineyards and innovative luxury level winery. Scheid’s winery and bottling operations are powered by 100% renewable wind energy generated by a 400-foot tall wind turbine, which also supplies energy to many homes in the local community. The Scheid Family Wines globally distributed portfolio includes Scheid Vineyards, Sunny with a Chance of Flowers, District 7, Ryder Estate, Metz Road, VDR, and Stokes’ Ghost. Scheid Family Wines also produces many regionally distributed brands for specific clients and distributors. For more information, please visit www.scheidfamilywines.com.
