Eleven new capabilities give wineries greater flexibility in managing bookings, delivering personalized visits and building stronger guest relationships.
November 10, 2026 (Vancouver, BC) — Commerce7, the leading direct-to-consumer platform for wineries, today announced a significant upgrade to Commerce7 Reservations, introducing 11 new capabilities designed to give wineries more control over the guest experience, from the moment a reservation is made to the interactions that follow.
Every tasting room visit is a chance to win a customer for years. But when a booking lives in a separate system from a guest’s orders and club membership, the winery sees a table instead of a customer. Reservations is a core part of the Commerce7 platform, so each booking connects to the same customer record as the guest’s purchase history, wine club membership and loyalty points.
“Reservations are about more than managing a booking. They are an opportunity to understand who’s coming through your doors and make each visit more personal,” said Andrew Kamphuis, President of Commerce7. “By bringing more reservation tools together with the customer insights wineries already have in Commerce7, we’re helping teams deliver a better experience and build stronger relationships with their customers.”
The upgrades address the day-to-day needs of winery hospitality teams, making it easier to manage different types of experiences, accommodate guests, coordinate seating and payments, and keep reservation information organized.
Key enhancements include:
- More flexible booking experiences: Combine multiple experience types within a single reservation, giving guests more choice when planning their visit and wineries more flexibility in accommodating different bookings.
- Improved floor plan and seating management: Build a floor plan that reflects your winery’s layout, then view reservations by table, area or timeline to help coordinate seating and service throughout the day.
- Simpler payments: Split payments across multiple methods, including gift cards and loyalty points, making it easier to accommodate different payment preferences.
- Easier walk-in management: Create reservations without requiring an email address or customer record, making it easier to accommodate walk-in guests.
- Improved service coordination: Print reservation chits to give your team a clearer view of reservation details and help keep service running smoothly.
Beyond the operational improvements, Reservations also gives winery teams access to the broader guest context already captured across Commerce7. Purchase history, wine club membership, preferences and previous interactions can help staff recognize returning guests, tailor their visits and continue the relationship beyond the winery.
Reservations are included as part of Commerce7, with no additional subscription required. To learn more, visit https://hubs.li/Q04DR1h10
About Commerce7
Commerce7 is a direct-to-consumer platform built for wineries, bringing together point of sale, ecommerce, wine club, reservations and customer relationship management. By bringing every customer interaction into one platform, Commerce7 helps wineries better understand their customers, deliver more personal experiences and build lasting relationships.
