Home Industry News Releases Prestige Beverage Group Appoints New Leadership for Commercial Sales and Operations

Prestige Beverage Group Appoints New Leadership for Commercial Sales and Operations


Mendota Heights, Minn. – November 10, 2020 – Prestige Beverage Group is thrilled to announce the addition of two new hires to lead its commercial sales and operations teams. Justin Ashton has joined as Executive Vice President of Commercial Sales: US and Canada and Rowchelle Julian as Senior Vice President of Operations.

“We’re excited to add Rowchelle and Justin to our substantial pool of executive talent here at Prestige,” said Mike Morgan, President of Prestige Beverage Group. “Collectively, they bring a wealth of industry experience and have both proven they can lead big teams to exemplary performance.”

Justin Ashton will lead the Prestige commercial sales team across the U.S. and Canada. With over 13 years of experience in the alcoholic beverage industry, he has served in a broad range of roles spanning business analysis, pricing management, field marketing, and sales leadership. Most recently Ashton was Vice President of Sales for Control, Franchise and Canada at Stoli USA. Prior to that, Ashton spent 11 years at Beam Suntory where he held numerous sales and analyst roles.

“I’m thrilled to join Prestige Beverage Group at such an exciting time for the company and I’m proud to be leading the commercial sales function of the organization,” said Ashton. “Prestige’s strong portfolio of brands, and successful innovation stream sets the organization up as a rapidly growing brand owner across the wine, spirits and malt categories.”

Rowchelle Julian will lead all aspects of Prestige’s operations function. With nearly 20 years of experience in the alcoholic beverage industry, she has served in a broad range of roles in operations, supply chain and logistics, material planning and inventory management. Most recently, she was Vice President of Sales Operations at Treasury Wine Estates. Prior to that, Julian worked at E&J Gallo Winery for 12 years holding various roles including supply chain, warehouse management and production planning.

Rowchelle Julian

“I love taking on new opportunities where I can make a difference,” said Julian. “Coupled with the chance to work for a family-owned company, this is a perfect combination for me. I’m excited to join and help lead the amazing team at Prestige Beverage Group.”

These new business leaders will help Prestige to continue to take on exciting new business opportunities such as its recent partnership with Snoop Dogg and Trusted Spirits to launch INDOGGO Gin.

About Prestige Beverage Group

Founded in 1974, Prestige Beverage Group is an industry leading importer and brand owner of award-winning wines and spirits from around the globe. Prestige’s portfolio of 70-plus brands includes Kinky Beverages, Risata Wines, Yes Way Rosé and INDOGGO Gin. From product conception and brand development, to packaging design and engaging marketing initiatives, Prestige continues to meet consumer preferences and anticipate industry trends.

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