Paso Robles, CA—August 5, 2020—Today, Chronic Cellars, the cutting-edge Paso Robles winery, is pleased to announce the appointment of Kip Lorenzetti to the role of winemaker. No stranger to Paso Robles and the Central Coast, Lorenzetti joins Chronic Cellars with a decade of winemaking experience, most recently at Wild Horse Winery & Vineyards.
“With a passion for winemaking and clear vision for Chronic Cellars’ wine, Kip is an ideal match for the winery’s next chapter,” said Kurt Lorenzi, VP of Global Sourcing and Winemaking at WX Brands. “The varietal wines and blends from Chronic Cellars have always had an undeniable sense of adventure and imagination, backed up by quality winemaking. Kip’s enthusiasm and background are perfectly suited to bring out the best or ‘chronic’ qualities of the brand’s Paso Robles grown wine.”
During Lorenzetti’s decade-
“You can’t make wine in the Central Coast and not be struck by the reputation of Chronic Cellars. They’re known for pushing boundaries and creating
An avid outdoorsman, Lorenzetti enjoys hiking, surfing, backpacking, and fishing. He lives in Templeton, CA.
About Chronic Cellars:
Founded in 2004, Chronic Cellars uses the best or ‘chronic’ grapes to make seriously good wine for people who don’t take themselves too seriously. Featuring colorful labels, quirky names and quality wines, Chronic Cellars is for wine lovers looking for great wine with a dose of adventure. Visit our tasting room located in Paso Robles, CA, at 2020 Nacimiento Lake Drive. Contact us at (805) 237-7848.