Home Industry News Releases 7 Deadly, America’s Number One Zinfandel Brand, Launches New Cabernet Sauvignon

7 Deadly, America’s Number One Zinfandel Brand, Launches New Cabernet Sauvignon


7 Deadly logoLodi, Calif., June 18, 2020 – 7 Deadly, America’s Favorite Zinfandel brand1, announced today the expansion of its portfolio with the addition of a Cabernet Sauvignon. Joining the existing Zinfandel and Red Blend from 7 Deadly, 7 Deadly Cab is currently available in select markets in across the U.S. and will be available online beginning in September.

7 Deadly is known for its big bold terroir-driven style of red wines including 7 Deadly Zin and 7 Deadly Red, a red blend added in 2017. The new 7 Deadly Cab completes a trifecta offering within the super-premium red wine category while responding to Cab lovers already fans of 7 Deadly. “Cabernet Sauvignon is a beloved varietal among American wine drinkers. With the addition of 7 Deadly Cab, we hope to reach even more red wine lovers by tapping into the diverse terroir of the Lodi AVA to deliver the lush and rich 7 Deadly style our fans know and love,” explained Scot Dahlstrom, 7 Deadly Wines Head Winemaker.

The 2018 7 Deadly Cab is certified sustainable by the Lodi Rules Program, a rigorous and comprehensive sustainable winegrowing program centered on grower farming practices that benefit the environment, community and local economy. The Mediterranean style climate of the Lodi regional along with mineral-rich sandy clay soils allow for robust flavor development on the vines. The wine features flavors of jammy black fruit and aromas of vanilla and mocha. The 750mL bottle has a suggested retail price of $16.00.

About 7 Deadly

Released in 2002, 7 Deadly was born from a Catholic school upbringing and a winemaker’s lust for hedonistically seductive wine. Seven certified sustainable vineyards were chosen for the inaugural vintage in the enviable Lodi appellation, where Zinfandel reigns supreme. The Seven Sins were related to the seven Old Vine Zinfandel vineyards used to craft the first vintage of 7 Deadly Zins, now America’s favorite Zinfandel. In 2017, 7 Deadly introduced 7 Deadly Red, a proprietary red blend, followed by the 7 Deadly Cab, a Cabernet Sauvignon, in 2020. Both wines follow the same signature robust wine style as the classic 7 Deadly Zins. For more information please visit www.7deadlywines.com and follow along on Facebook and Instagram.

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