Home Industry News Releases Avery Dennison Launches Recycled Pet (rPET) Liner Solution in North America

Avery Dennison Launches Recycled Pet (rPET) Liner Solution in North America


Recycled content liner provides sustainable solution, closing the loop for a circular economy

MENTOR, OHIO (February 13, 2020) — Avery Dennison announces the launch of its rPET content liner, reinforcing the company’s commitment to sustainability by offering converters the first rPET liner in North America available for paper facestocks.

The rPET liner is available now on an FSC®-certified semi-gloss paper facestock. Avery Dennison will continue to expand the portfolio of paper and film products available with this liner to include performance materials that will meet the needs of converters and brand owners.

The rPET liner solution, which won the Label Industry Global Awards 2019 Environmental and Sustainability Award at Labelexpo Europe is included in Avery Dennison’s ClearIntent™ Portfolio, which includes over 500 sustainable products. The rPET liner portfolio will meet three of the portfolio’s sustainability standards:

  • Recycled Content. Give a second life to what we have already used.
  • Enables Recycling: Make packaging recyclable. What we can use can be used again.
  • Responsibly Sourced. Choose from hundreds of facestocks made with paper certified by the Forest Stewardship Council or film and paper facestocks made from renewable resources.

“Avery Dennison’s rPET liner is an ideal solution for converters, brand owners and consumers seeking to reduce the carbon footprint via a true commitment to sustainability,” said Mike LeRoy, Senior Product Manager, Prime Paper, Avery Dennison. “This solution is the first of several products that will be added to the ClearIntent Portfolio in 2020 as we continue to provide industry-leading sustainable label solutions that deliver the exceptional performance labeling professionals have come to expect from Avery Dennison.”

More information about Avery Dennison’s rPET liner solution is available at https://label.averydennison.com/rpetliner.

About Avery Dennison

Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in over 50 countries. Reported sales in 2019 were $7.1 billion. Learn more at www.label.averydennison.com.

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