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Wine Industry Veteran Shares Secrets


Long-time wine world expert teaches class at UC Davis

Craig RootNapa, January 2020 – Wine industry expert Craig A. Root is teaching a one-session class in the UC Davis Continuing & Professional Education program on February 25, 2020 from 9:00 a.m. until 4:00 p.m.  Called Tasting Room Design and Management, Root explains that the class will “make your tasting room more profitable and memorable with practical, experience-driven information you can start using immediately.”

Root, a 30-year industry veteran and tasting room consultant, provides ideas for achieving tasting room perfection, including how to find and keep good staff. Learn how to create a profitable wine club and design your room with lighting and displays. Explore tasting strategies, special events tips, and how to improve your tours and trade relations. Paul Mabray will be a guest lecturer speaking about social media, websites and other strategies to increase your business. This class is especially beneficial for people who are considering starting a tasting room or remodeling an existing one.

This is the 19th year Root has presented this class. Alumni include many distinguished members of the wine industry. Root often hears that this class is the most comprehensive and beneficial his students have taken. He has helped develop more than 100 tasting rooms across the U.S., France and China. He also has performed dozens of analytic reports on current operations of tasting rooms in many areas.

Paul Mabray, the CEO of Emetry, has been at the forefront of all major digital trends for the wine industry in the last twenty years, working with WineShopper.com and Wine.com when they entered the wine-digital space. He founded two companies that significantly changed the digital U.S. wine landscape, Inertia Beverage Group and VinTank.com.

The class takes place at the Da Vinci Building on the UC Davis campus. Advance registration is required, at 800/752-0881. The class costs $210.00 and lunch is included.

For more on Craig A. Root: https://www.craigroot.com/.

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