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Novato, CA—September 10, 2019— Today, WX Brands is pleased to announce the promotion of Bryan Moreno to Senior Vice President of Global Sales. In this role, Moreno will oversee all sales management and development for the company.

“Bryan has been an important member of the WX team, and we are confident he can build on our existing success,” said Peter Byck, WX Brands’ President & CEO. “As a 30-year veteran in the wine business, his experience and professionalism are essential to WX Brands realizing our long-term vision.”

Bryan joined WX Brands in 2016 as the Vice President of Sales for the U.S. Prior to joining the company, he perfected his skills at some of the leading wine companies, including E&J Gallo, Moet Hennessy USA, and Don Sebastiani & Sons. At E&J Gallo, Moreno spent 20 years in distributor management, national accounts and international sales. While at Moet Hennessy USA, Moreno led sales for the Central Division. For Don Sebastiani & Sons, he served as the Vice President for National Accounts. Moreno holds a Bachelor of Science in Economics from Texas A&M University.

“Peter and WX have cultivated an environment where we are intensely focused on building wine brands as well as fostering professional growth,” said Moreno. “I am proud to have this opportunity to lead this winning team.”

Established in 1999, WX Brands offers a portfolio of nationally available wine brands such as Bread & Butter Wines, Jamieson Ranch Vineyards Portfolio (Double Lariat, Reata, Whiplash and Light Horse), Chronic Cellars, Jelly Jar Wines, Our Daily Wines, and Reckless Love Wines. 

About WX Brands

WX Brands offers a unique portfolio of wine brands that are sold both domestically and globally. WX also develops exclusive wine brands for retailers around the world. Products are sourced from 14 countries and sold in 19 countries resulting in over 4 million cases sold worldwide. In February 2019, Wine Business Monthly named WX Brands #18 among the Top 50 US wine companies.

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