ANAHEIM, CA (April 22, 2018)—Labeltronix is celebrating its 25th anniversary as a standout and trendsetter in label printing, renowned for helping companies with their branding and labeling from retail shelves to manufacturing floors.
Founded in Orange by Dan Blair and Eric Shepard, Labeltronix first sold printers and labeling supplies. A decade later, the company opened its state-of-the-art digital label manufacturing facility.
Labeltronix was the first digital label printer in southern California. Today, it occupies a world class 50,000-square-foot facility with digital and flexographic printing and finishing presses, and a uniquely customer-focused education center.
“We’ve prided ourselves on building from scratch and doing it the good, old-fashioned American way,” said John Trail, President and Managing Partner with Shepard and Blair. Labeltronix has never had outside investors; rather, the partners reinvested every year into their people and business.
Labeltronix also has been consistent about emphasizing “people, passion and partnerships,” with its employees being central to all that the company has accomplished, and hopes to, said Trail. “It’s the people who power the company, the passion that keeps us going full-throttle, and the partnerships that we work for every day.”
“From Day 1, we’ve been about embracing the latest technology and challenging conventional wisdom to find better ways to help companies with their label printing,” said Trail.
The company developed—and trademarked —“Lean Labeling,” a solution based on customer feedback. Labeltronix designed its facility and workflow on presses to economize during production. That process keeps costs down and makes “Lean Labeling” an optimal, economical solution to meet customers’ needs.
Labeltronix always maintains laser focus on quality, and has won hundreds of awards for label printing excellence from highly regarded industry associations.
“We’ve always been rethinking, looking for better ways, and challenging the status quo,” said Trail. Just over three years ago, Labeltronix established a division based on its original core—ReThink Labels—to introduce new ways for customers to gain more control over their label printing while allowing them to print their own high-quality color labels.
About Labeltronix www.labeltronix.com
Labeltronix has delivered the promise of quality and reliability in every customer solution it creates for manufacturers of food, wine, craft beer, spirits, nutritional supplements, cosmetics, automotive, and personal care products.
About ReThink Labels www.rethinklabel.com
ReThink Labels, a division of Labeltronix, builds on Labeltronix’ reputation as a source for top quality label printers and supplies. ReThink Labels provides on-demand label printing that bring companies a cost-effective solution to print and customize their own packaging and product ID labels.
