Home Industry News Releases 27th Annual Dollars & $ense Seminar and Trade Show

27th Annual Dollars & $ense Seminar and Trade Show


“Sonoma County Strong and Sustainable” January 11, 2018

December 12, 2017, Santa Rosa, CA— As the calendar turns to 2018, Sonoma County Winegrowers (SCW) are one year closer to achieving its goal of becoming the nation’s first 100% sustainable winegrowing region in 2019.  On Thursday, January 11, the winegrowing community will gather for the 27th annual Dollars and $ense Seminar and Trade Show with this year’s theme “Sonoma County Strong and Sustainable” for a series of marketing presentations and an update on Sonoma County Winegrowers’ Sustainability Initiative.  In addition, the trade show will feature more than 50 local and national exhibiting sponsors.

The agenda for this popular annual event includes:

  • A keynote address titled, “The New Wine Consumer” presented by Rob McMillan, Executive Vice President and Founder of Silicon Valley Bank Wine Division;
  • The State of the Grape and Bulk Wine Market Update by Turrentine Grape Brokerage;
  • An Update on the Sonoma County Sustainability wine label;
  • SCW’s new branding reveal presented by Branditecture; and
  • Updates on the Sonoma County Grape Growers Foundation and Housing Support Fund. 

The Dollars & $ense Seminar and Trade Show will be held on Thursday, January 11, 2018, from 7:00am – 1:30pm at the Luther Burbank Center for the Arts located at 50 Mark West Springs Road, Santa Rosa 95403. The trade show will feature more than 50 local and national exhibiting sponsors. The cost for growers to attend the seminar and trade show is $20 or $50 with lunch and $35 or $60 with lunch for the wine industry and public.

Register online by January 8th, at: http://sonomawinegrape.org/news-events/18das/. If you have questions or if you have a business that is interested in participating in the trade show, contact Andriana Duckworth at 707-522-5867 or [email protected]. Vendor registration cut-off is December 31st, 2017.

About Sonoma County Winegrowers:

The Sonoma County Winegrape Commission, also known as Sonoma County Winegrowers (SCW), was established in 2006 as a marketing and educational organization dedicated to the promotion and preservation of Sonoma County as one of the world’s premier grape growing regions. SCW has oversight by California Department of Food and Agriculture which supports producer regions. With more than 1,800 growers, SCW’s goal is to increase awareness and recognition of the quality and diversity of Sonoma County’s grapes and wines through dynamic marketing and educational programs targeted to wine consumers around the world.

In January 2014, SCW committed to becoming the nation’s first 100% sustainable winegrowing region by 2019. As of December 2015, 64% of the vineyard acreage in Sonoma County has gone through the sustainability self-assessment and 48% of vineyards are certified by a third party auditor.  These sustainability efforts were recently recognized with California’s highest environmental honor, the 2016 Governor’s Environmental and Economic Leadership Award (GEELA).  Learn more at www.sonomawinegrape.org

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