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C. Mondavi & Family Appoints New Senior VP of Sales and VP of Marketing

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 Charles Krug Parent Company Acquires Two New Hires With Years of Industry Experience

Napa, Calif., August 16, 2017 — C Mondavi & Family, the parent company behind iconic wineries and brands such as Charles Krug, CK Mondavi, Divining Rod and Purple Heart Wines, is delighted to announce the hiring of two new Vice Presidents for their marketing and sales teams: David S. Brown will now assume the Sr. Vice President of Sales role, while Mark Koppen will take over as the new Vice President of Marketing. Both decisions are effective immediately.

Brown brings over 26 years of consumer package goods and wine experience. He has held executive sales roles with Procter & Gamble, Johnson & Johnson, and Treasury Wine Estates. Most recently, the Ohio State University graduate was the Chief Sales Officer at Pasternak Wine Imports, where he dealt with a wide variety of premium and luxury wines. During his tenure at Pasternak, Brown was instrumental in building several Hot Impact award winning brands like Saget la Petite Perriere and Valdo Prosecco.

“This company has an extraordinary history, but I believe its greatest days lie ahead, and I look forward to working with my colleagues, the trade, and our distributor partners toward building our sales and distribution to new heights,” notes Brown, “This is a new and exciting future for this great company and its iconic Napa Valley brands, including the oldest winery in Napa Valley—Charles Krug.” 

Meanwhile, Mark Koppen brings over 27 years of experience in wine marketing, where he’s helped wine brands at all price levels succeed. The University of Minnesota alumnus has held senior positions in the past with companies such as Diageo, Champagnes Mumm and Perrier-Jouet, and Robert Mondavi. Most recently, Koppen worked as a Senior Portfolio Brand Director for Delicato Family Vineyards, which included management of the Bota Box brand.

“I’m incredibly proud to work for this great family, and honored to be working on such iconic brands” Koppen says, “I look forward to continuing to build the reputation of this legendary portfolio of wines with both consumers and trade.”

About C. Mondavi & Family:

In 1943, Italian immigrants Cesare and Rosa Mondavi purchased the historic Charles Krug property, which remains a family-owned winery producing estate-driven Napa Valley wines. The brands of C. Mondavi and Family—Charles Krug, Purple Heart Wines, The Divining Rod, and CK Mondavi & Family—were built on a foundation of family values, hard work and a European winemaking tradition. The wineries are under the direction of Peter Mondavi Jr. and Marc Mondavi, who steward the family business passed to them by their father, legendary Napa Valley wine icon Peter Mondavi Sr. The family is now proudly welcoming members of the fourth generation to the business, continuing a legacy started over 70 years ago and setting a foundation for generations to come. For additional information, please visit https://www.charleskrug.com/

 
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