ST. LOUIS (October 27, 2016) – Creative strategy and design agency, Boxing Clever, has been named as the U.S. Marketing Agency of Record for both the London-based Quintessential Brands, an independent, international spirits business, and the Guatemala-based brewery, Cerveceria Centro Americana. Through brand planning, strategy and creative development, implementation and execution, the Boxing Clever team has a successful history of elevating spirits brands.
Boxing Clever will support Quintessential Brands in conjunction with agency partners Parvus Rex, a New York PR firm; BFG, an experiential agency based in Hilton Head Island; and the exclusive U.S. distributor, Prestige Beverage Group, out of Minnesota. Utilizing its broad suite of marketing services, the agency and its partners will synergistically position, introduce and promote the following Quintessential Brands in the U.S: Dubliner Irish Whiskey, Greenall’s – The Original London Dry Gin, Opihr Oriental Spiced Gin and BLOOM Gin.
For Cerveceria Centro Americana, Boxing Clever has begun work with its parent company, Castillo Brothers, to position, introduce and promote the iconic beer brand, Gallo, renamed Famosa Lager for the U.S. market.
“We’re incredibly thrilled to add brands from the portfolios of both Quintessential and Cerveceria Centro Americana to our continuously growing list of proud client-partners,” said Rommel Medrano, Boxing Clever vice president, director of marketing and communications. “The unique facet of our relationship is that Boxing Clever genuinely serves as the US-based Marketing Team for both companies, as they introduce and build already-prominent brands new to the U.S. marketplace. As lead agency to a collaborative of multiple disciplines, we currently manage above-the-line, below-the-line and through-the-line strategic planning, creative development, production and program execution.”
Boxing Clever President Dave Scott, adds, “Our company is definitely in growth mode. The addition of these genuinely global brands to our portfolio is the catalyst for boosting our presence on the international brand-building stage. It’s really an exciting place for our agency to be and bodes well for our continued progression.”
About Boxing Clever
Established in 2004, Boxing Clever is a St. Louis advertising and marketing agency focused on delivering high quality, creative, strategic and unique work. For more information, please visit www.boxing-clever.com.