Santa Ynez Valley, CA — The Fess Parker Family Portfolio – including flagship property Fess Parker Winery, the Fess Parker Wine Country Inn, and The Bear and Star restaurant in Los Olivos – is pleased to announce the addition of Greer Shull in a strategic marketing role for the organization.
Shull is a granddaughter of the family’s late patriarch, Fess Parker, and was raised around the family business that she now joins. A graduate of Westmont College, Shull previously worked in public relations in the wine industry, and in an account executive role at Yelp’s global headquarters in San Francisco. Her transition into marketing for the Fess Parker Family Portfolio is a natural step for a brand proudly celebrating 30 years in business in 2019.
“The best people to tell the story of a family owned and operated business are the family members themselves,” says Ashley Parker Snider, daughter of Fess Parker and co-owner of the portfolio with brother Eli Parker. “Greer has sharpened her knowledge and skills outside our organization, in the broader wine industry, and in the business world at large. We’re thrilled to have her join the portfolio to support us in bringing to life a team of brands that are fun, and uniquely compelling, in the marketplace.”
In addition to her marketing duties, Shull will also serve as Family Representative, traveling to key markets for the business to carry on the family’s legacy of high-touch, relationship-driven management.
Shull is among the third generation of family members who have joined the family business, including her brother Spencer Shull in a sales and development role for the Fess Parker Winery Katie Parker McDonald, owner of KAP Land & Cattle; Kristopher Parker, owner of Third Window Brewing Company; and Amanda Parker White, who oversees catering and events for the Fess Parker Wine Country Inn.
To learn more about the Fess Parker family and its businesses, visit www.fessparker.com.
ABOUT THE FESS PARKER FAMILY PORTFOLIO
Since the late 1980s, Fess Parker and his family have cultivated a world-class hospitality portfolio around the beauty and bounty of Santa Barbara County. The Fess Parker Winery is focused on the grape varieties best suited to the region’s unique growing conditions – Pinot Noir, Chardonnay, and Rhone wines – with its vintages consistently earning 90+ point ratings from top critics around the world.
In addition to a waterfront hotel in Santa Barbara, the family honors their late patriarch’s legacy by hosting guests at the Fess Parker Wine Country Inn in Los Olivos, which also houses The Bear and Star restaurant, featuring refined ranch-to-table cuisine from Chef/Partner John Cox.
For more information, please visit www.fessparker.com.