Twice-monthly issues share one tool, idea, or process for the business of wine, and show exactly how to use it
October 6, 2026 (Houston, TX) — Amy C. Gross, who has worked in artificial intelligence and wine since 2011, has launched Pairings, a free email newsletter that shows wine professionals which AI tools are worth their time and how to put them to work. Pairings arrives on the first and third Tuesday of each month.
AI adoption is growing across the U.S. wine industry, but unevenly, according to the Wine Market Council’s latest AI in the U.S. Wine Industry Survey, conducted with WineBusiness Analytics.
Pairings is written for the winery owners, tasting room teams, retailers, distributors, and marketers who know AI matters but aren’t sure where to start or which tools to trust.
Each issue shares one practical tool, idea, or process, with no hype and no jargon, built around four themes: getting your time back, knowing your buyer, connecting with customers in your own voice, and growing with guardrails for accuracy, confidentiality, and customer trust.
The first issue, “Six Things AI Can Do for Your Winery (Writing Is the Smallest),” looks past chatbots to the many ways AI can serve a wine business: predicting, seeing, listening and talking, matching, making sense of information, and writing. Examples range from flagging wine club members likely to cancel, to turning a photographed invoice into a spreadsheet, to summarizing a distributor contract, with several uses readers can try the same day using free tools.
“AI is noisy right now. Every week brings a new tool, a new promise, and a new reason to feel behind,” said Gross. “I explore the tools so wine professionals don’t have to guess. The best results I’ve seen never start with the tool. They start with a task someone is tired of doing. Pairings is about finding those tasks and putting the right tools to work, in your own voice.”
Pairings is free. Subscribe at amycgross.com.
About Amy C. Gross
Amy C. Gross helps wine professionals find and use the AI tools that save time and sell more wine, through keynotes, association workshops, and Pairings. She has worked in AI since 2011, when she founded VineSleuth, an AI-powered wine recommendation engine grounded in sensory science. From 2014 to 2019, she collaborated with IBM on AI projects and trained IBM retail sales teams across the U.S. and Europe to use AI in their daily work. She was named one of Re-Work’s Top 30 Women Advancing AI in Texas and has spoken at Vinitaly, wine2wine, VinExpo, SXSW, NRF: Retail’s Big Show, and Mobile World Congress. Gross is the Immediate Past National President of Women For WineSense and Vice Chairman for Entries of the Rodeo Uncorked! International Wine Competition, and has judged wine for more than a decade at Rodeo Uncorked!, Vinitaly’s 5 Star Wines, and the California State Fair. Learn more at amycgross.com.
