I am teaching a short (eight week) class at the local Junior College entitled Consumer Direct Wine Sales & Marketing. As a homework assignment, I asked my students to visit wineries and report back...
Sonoma County to be official 2016 Super Bowl wine: Sonoma County wine producers will be the official suppliers for Super Bowl 50 in the Bay Area 2016, it was announced Friday at an annual gathering of...
Vintner Jim Fetzer closing Ceago Vinegarden: Jim Fetzer, who worked along with his family to create their namesake wine and then later started his own Lake County winery noted for its unique biodynamic...
Three mistakes every small winery makes when dealing with retailers, and how to correct them for more sales into the channel: Wineries often forget that when they come off the pristine grounds of said...
Subscribe to the Afternoon Brief Trending Story: Economic impact of Iowa’s wine industry grew nearly 80 percent over four years, study says Frank, Rimerman + Co., a California-based consulting firm,...
By Michele Peterson Michele Peterson, Exactly Write What is a customer saying when they sign up for a club membership? What do they really want? It’s not just your wine. When a customer enrolls in a club...
Printable PDF Version Supplier Spotlight - TopNest Designs Vanessa Topper has the perfect background for selling custom gifts in the wine industry. Her father was one of the first wine brokers in California,...
So how are the new year’s resolutions going? I have already discarded a couple of mine but have high hopes for some of the others. In addition to making (and subsequently breaking) my resolutions for...
Over the past four months I have had the opportunity to see the wine industry from one side of the country to the other. I have traveled from North Carolina and the Finger Lakes of New York, to Illinois...
Joining a wine club can enrich people’s lives. Though most wine club brochures and web information concentrate on the concrete things that people get when they join the wine club, without including the...
