Tag: wine club

I am teaching a short (eight week) class at the local Junior College entitled Consumer Direct Wine Sales & Marketing. As a homework assignment,...

Sonoma County to be official 2016 Super Bowl wine: Sonoma County wine producers will be the official suppliers for Super Bowl 50 in the Bay Area 2016, it was announced Friday at an annual gathering of the county's tourism and wine industry boosters...

Vintner Jim Fetzer closing Ceago Vinegarden: Jim Fetzer, who worked along with his family to create their namesake wine and then later started his own Lake County winery noted for its unique biodynamic farming, has announced his retirement...

Three mistakes every small winery makes when dealing with retailers, and how to correct them for more sales into the channel: Wineries often forget that when they come off the pristine grounds of said winery to visit the market they are entering the lions den. Retailers are doing 1000 things at one time, and a winemaker visit or a winery visit does not stop the days activities...

Subscribe to the Afternoon Brief Trending Story: Economic impact of Iowa's wine industry grew nearly 80 percent over four years, study says Frank, Rimerman + Co., a...

By Michele Peterson What is a customer saying when they sign up for a club membership? What do they really want? It’s not just your wine. When...

Printable PDF Version Vanessa Topper has the perfect background for selling custom gifts in the wine industry. Her father was one of the first wine...

So how are the new year’s resolutions going? I have already discarded a couple of mine but have high hopes for some of the...

Over the past four months I have had the opportunity to see the wine industry from one side of the country to the other. ...

Joining a wine club can enrich people’s lives. Though most wine club brochures and web information concentrate on the concrete things that people get...