For wineries seeking answers and comparisons, there are two major reports available which can give insights into sales and marketing trends and tactics. Released in May 2019, VinterActive’s VinQuest Report...
Created to unlock the keys to successfully taking a brand to market, May 22nd’s 3-Tier Wine Symposium, produced by Wine Industry Network (WIN), did just that, taking audience members through the building...
Wine businesses are well aware of the value in event hosting and festival participation for marketing their wine. While tasting rooms provide a direct-to-consumer avenue of distribution, strategic event...
The 2018 California crush report was released today, and as expected the report reveals a bountiful 2018 winegrape harvest up 6.6% in volume from 4,016 thousand tons in 2017 to 4,282 in 2018. The majority...
Betting on high-margin and high-growth sounds like a winning strategy, and Constellation’s stock rose on the morning after the announcement. But if Constellation was so eager to get rid of these brands,...
There seems to be more discussion taking place within the wine industry pertaining to possible plateauing or even a pullback in U.S. wine consumption. Many propositions are offered as to why there may...
Larry Cormier, General Manager, ShipCompliance by Sovos, presented the topline results from their annual Direct to Consumer Wine Shipping Report based on the 8 million transactions a year filtered through...
What were the biggest wine industry stories of 2018 or what do we really want to read about? Below are the most read Wine Industry Advisor articles of 2018 and the the most read Afternoon Brief stories.
Wine...
“The wine industry has been obfuscated by their data sources given the traditional three tier distribution system,” says Mabray. “Consumer behavior and the foundation of how consumers buy is not apparent...
Rosen said, “through data and boots on the ground we support the independent brand, because frankly the distributor doesn’t have the time nor inclination.”
