Nielsen Beverage Alcohol Practice reports that total alcohol sales the week ending 5/2/20 represented the strongest growth rate for alcohol since the peak pantry-loading week of 3/21/20. Total off premise...
The COVID-19 outbreak has affected all aspects of how we do business, including marketing. And when it comes to current and planned campaigns, marketing teams face unique challenges during a crisis.
Nielsen Beverage Alcohol Practice reports total alcohol sales are up 15.9% in Nielsen off-premise channels for the week ending April 18, 2020 compared to the same week last year, though -0.6% from the...
The off-premise alcohol purchasing frenzie sparked by the pandemic lockdown peaked in the first full week, and wine sales were down -24% comparatively in the following week ending March 28, according to...
Creativity is not innovation and vice versa. Creativity, according to KeyDecisions.com, is recognized as fresh ideas and innovations are about implementation of creative advancements. The thought...
Wine And Spirits Retail Sales Remain Vibrant In The Golden State: It’s been two weeks since California Governor Gavin Newsom ordered the state’s 40 million residents to stay home except when necessary,...
Despite wineries being shuttered and millions of people sheltering in place due to the COVID-19 pandemic, consumers have not stopped buying wine, but have increasingly turned to other channels for their...
This isn’t breaking news..the wine industry is feeling headwinds that we haven’t dealt with in a while. You can’t go more than a few hours without hearing about oversupply, a changing...
Annual Sovos ShipCompliant Direct-to-Consumer Wine Shipping Report points to slowing channel growth despite prices reaching new highs
(BOSTON) January 22, 2020 – Wineries shipped more than $3.2 billion...
This year the Sonoma County Winegrowers’ annual Dollars and $ense meeting was held in conjunction with the Sonoma County Vintners, and Glenn Proctor, Board of Directors Chairman for the Sonoma County Winegrowers...
