WIN EXPO 2024 - Conference
WIN Expo Continues to Connect and Inspire the Wine Industry
Healdsburg, CA, December 9, 2024 – Wine Industry Network (WIN) hosted the 12th Annual North Coast Wine Industry Trade Show & Conference (WIN Expo) at the Sonoma County Fairgrounds and Event Center...
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Building Relationships: The Changing Dynamic Between Producer and Distributor
Waiting for your distributor to find the time and sales power to sell your wines is no longer good enough. By Jeff Siegel For years — decades, even — the relationship between a winery and its distributor...
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Face to Face: In-Market Events Are Now Essential for DTC Sales
In-market DTC sales can help kick off a domino effect of sales, loyalty and engagement. By Kathleen Willcox  Selling wine through a third party — typically either a store or a restaurant — is...
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Embracing the Future: Unlocking Opportunities with Low and No Alcohol Wines
Could the no and low movement save the wine industry? By Kathleen Willcox  The resistance among hardcore oenophiles to the rise of low and no alcohol wines was completely understandable … at first....