Wine Tourism Now Accounts for a Quarter of Global Winery Revenue: A new international study has found that wine tourism remains a profitable and expanding part of the global wine industry, with 65% of...
Award-winning New Mexican winery brings sparkling wine to Arizona, Colorado, Illinois, Ohio and Texas
October 28, 2025 (Alburquerque, NM) — VARA Winery & Distillery, the Albuquerque-based...
VARA’s Brut and Brut Rosé now available in Albertsons and Smith’s locations statewide, with additional releases to follow
September 24, 2025 (Albuquerque, NM) — VARA Winery & Distillery,...
AB 720 Passes - Milestone Win and New Era for California Winery Experiences: Wine Institute today applauded the California Legislature’s passage of AB 720, allowing wineries to host a limited number of...
Partnership enters year two with the addition of VARA’s Sparkling Brut and sustained impact through the Somos Unidos Foundation
September 15, 2025 (Albuquerque, NM) — VARA Winery & Distillery,...
Sonoma County Growers and Vintners Join Forces to Explore Bold New Model to Revive and Energize Wine Industry: With the U.S. wine industry under pressure from declining sales, shifting consumer trends,...
New Mexico Winery Brings Home Double Gold from East and West Coast Competitions
July 21, 2025 (Albuquerque, NM) — VARA Winery & Distillery, an Albuquerque-based winery and craft distillery,...
With Wine Sales Declining, There's Buzz in Private Label: Private-label wine is a rare bright spot in an alcohol category that's seeing significant declines, so now is a prime time for retailers to capitalize...
(Nov. 21, 2024; ALBUQUERQUE, N.M.)—Just in time for holiday shopping, VARA Winery & Distillery is excited to host its second annual warehouse sale, VARA Appreciation Day, which will take place on Dec....
Wine Marketing Surfs the Youth Edge: Trying to attract new wine drinkers is a sensible policy, but how young do some campaigns want them to be?
