Expanded distribution brings New Mexico-born wines into two major Northeast markets as VARA broadens its national presence
September 9, 2026 (Albuquerque, NM) — VARA Winery & Distillery,...
New menu by Chef Jon Helquist features elevated small plates designed to complement VARA’s award-winning wines and spirits
July 29, 2026 (Albuquerque, NM) — VARA Winery & Distillery,...
Expanded distribution comes alongside new spirits recognition honoring craftsmanship and regional excellence
July 8, 2026 (Albuquerque, NM) — VARA Winery & Distillery, the Albuquerque-based...
The upcoming season brings broader grocery distribution for VARA spirits, expanded activations, and continued support for the Somos Unidos Foundation.
March 24, 2026 (Albuquerque, NM) — VARA Winery...
Wine Tourism Now Accounts for a Quarter of Global Winery Revenue: A new international study has found that wine tourism remains a profitable and expanding part of the global wine industry, with 65% of...
Award-winning New Mexican winery brings sparkling wine to Arizona, Colorado, Illinois, Ohio and Texas
October 28, 2025 (Alburquerque, NM) — VARA Winery & Distillery, the Albuquerque-based...
VARA’s Brut and Brut Rosé now available in Albertsons and Smith’s locations statewide, with additional releases to follow
September 24, 2025 (Albuquerque, NM) — VARA Winery & Distillery,...
AB 720 Passes - Milestone Win and New Era for California Winery Experiences: Wine Institute today applauded the California Legislature’s passage of AB 720, allowing wineries to host a limited number of...
Partnership enters year two with the addition of VARA’s Sparkling Brut and sustained impact through the Somos Unidos Foundation
September 15, 2025 (Albuquerque, NM) — VARA Winery & Distillery,...
Sonoma County Growers and Vintners Join Forces to Explore Bold New Model to Revive and Energize Wine Industry: With the U.S. wine industry under pressure from declining sales, shifting consumer trends,...
