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Ready for a Seasonal Sales Boost? Create a Winning TikTok Campaign
The holidays are around the corner and 2025 budgets are being allotted. TikTok should be in your marketing plan. By Melanie Young Recent changes allowing wine advertising on the TikTok social media...
green-wine
Wine Brands Can Benefit from Marketing Their Sustainability Online
Brands should put sustainability front and center in their online marketing to capture the attention of drinkers who shop their values. By Robin Shreeves   Millennials and Gen Z aren’t embracing...
online marketing
Expert Editorial: Does Meta Matter Anymore? What to Make of the Online Advertising Crash
Let’s fact-check some of the claims being thrown around for the current social media advertising crisis. By Susan DeMatei   As 2023 planning kicks into high gear, one question frequently popping...