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DTC Symposium Recap: Engaging the Future

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Sessions explored channels for improved customer communication and audience interaction.  By Alexandra Russell   The 2023 Direct to Consumer Wine Symposium, which took place Jan. 18-19, was...

Snoop Dogg Goes Beyond the Bottle in New Augmented Reality Experience...

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“Ask the Doggfather” hologram allows users to pose any question to the legendary hip-hop artist and actually get an answer New York, NY, November 20,...

What Part of Reality Are You Missing? Augmenting Smart Packaging

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What Part of Reality Are You Missing? Augmenting Smart Packaging - What are customers looking for in wine packaging that most wineries are ignoring or missing at this point? Simply put, it’s the story. Says Peter Oberdorfer, founder and President of Tactic ...