Tag: Susan DeMatei

Strategies to enhance user experience, personalization and loyalty for millennials and Gen Z consumers in wine e-commerce By Laurie Wachter   Is "digital friction" in your team's...

In-person event delivered actionable takeaways for attendees seeking to increase sales and make genuine customer connections. May 15, 2023 (Healdsburg, Calif.) – Last week’s Wine...

Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a bar to evaluate email performance has always...

The COVID-19 outbreak has affected all aspects of how we do business, including marketing. And when it comes to current and planned campaigns, marketing teams face unique challenges during a crisis.

Marketing During a Crisis - Tips to Pivot Your Marketing Messages: Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession...

Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.  In the wine industry, we don’t typically analyze...

By Susan DeMatei Wineries, as their true selves, are an agricultural business. Sagacious written advice for agriculture success has been around a long time –...

Study Finds Red Wines Gets Higher Scores for No Apparent Reason: Do experts rate red wines more highly than white wines, regardless of price, vintage, and region? Does this mean there is a critical bias toward red wines...

Napa, California | October 24, 2016: WINE WOMEN, a nonprofit professional trade organization focused on advancing women’s careers in the wine industry by fostering...