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WIN Webinars: Marketing During a Crisis

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The COVID-19 outbreak has affected all aspects of how we do business, including marketing. And when it comes to current and planned campaigns, marketing teams...

Marketing During a Crisis: Tips to Pivot Your Marketing Messages (Webinar)

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The COVID-19 outbreak has affected all aspects of how we do business, including marketing. And when it comes to current and planned campaigns, marketing teams face unique challenges during a crisis.

Afternoon Brief, April 14

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Marketing During a Crisis - Tips to Pivot Your Marketing Messages: Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession...

Marketing During a Crisis – Tips to Pivot Your Marketing Messages

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Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.  In the wine industry, we don’t typically analyze...

Changing Our Thinking for the Digital Age

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By Susan DeMatei Wineries, as their true selves, are an agricultural business. Sagacious written advice for agriculture success has been around a long time –...

Afternoon Brief, October 24

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Study Finds Red Wines Gets Higher Scores for No Apparent Reason: Do experts rate red wines more highly than white wines, regardless of price, vintage, and region? Does this mean there is a critical bias toward red wines...

Wine Women Welcomes Susan DeMatei as Guest Speaker on Nov. 1st...

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Napa, California | October 24, 2016: WINE WOMEN, a nonprofit professional trade organization focused on advancing women’s careers in the wine industry by fostering...