Tag: Susan DeMatei

We keep on hearing that wine consumption habits are changing, Baby Boomers are aging, and that we should pay attention to new customer groups…...

Register now for our free webinar at 10:00 am PDT on Wednesday April 3rd as we delve into the dynamic world of website design and development...

WordPress templates? Not new. WordPress templates with winery-specific content areas that will connect to your eCommerce store of choice in a snap? Game changer! Join...

Strategies to enhance user experience, personalization and loyalty for millennials and Gen Z consumers in wine e-commerce By Laurie Wachter   Is "digital friction" in your team's...

In-person event delivered actionable takeaways for attendees seeking to increase sales and make genuine customer connections. May 15, 2023 (Healdsburg, Calif.) – Last week’s Wine...

Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a bar to evaluate email performance has always...

The COVID-19 outbreak has affected all aspects of how we do business, including marketing. And when it comes to current and planned campaigns, marketing teams face unique challenges during a crisis.

Marketing During a Crisis - Tips to Pivot Your Marketing Messages: Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession...

Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.  In the wine industry, we don’t typically analyze...

By Susan DeMatei Wineries, as their true selves, are an agricultural business. Sagacious written advice for agriculture success has been around a long time –...

Study Finds Red Wines Gets Higher Scores for No Apparent Reason: Do experts rate red wines more highly than white wines, regardless of price, vintage, and region? Does this mean there is a critical bias toward red wines...

Napa, California | October 24, 2016: WINE WOMEN, a nonprofit professional trade organization focused on advancing women’s careers in the wine industry by fostering...