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Afternoon Brief, November 11th

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Sunset Announces Winners of 3rd Annual Spirits Competition: The results of the 3rd Annual SUNSET Magazine International Spirits Competition are available, and winners have been announced...

Scheid Family Wines Announces First Chief Marketing Officer 

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Reflecting Growing Portfolio of Global Wine Brands  SALINAS, CA — November 11, 2021 — Scheid Family Wines, based in Monterey County, California, is pleased to...

Afternoon Brief, October 21st

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French Wine Attracts Younger US Men: A recent wine survey revealed some interesting findings about US wine consumers...

Continued Expansion for the Scheid Family Wines National Sales Team

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Amplified Focus in New York and Chicago SALINAS, CA — October 21, 2021 — Scheid Family Wines, based in Monterey County, California, is pleased to...

Sunny with a Chance of Flowers to Compete in Final Round of...

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SALINAS, CA—September 8, 2021  –  Scheid Family Wines is excited to announce that Sunny with a Chance of Flowers will compete in the final...

Afternoon Brief, August 31st

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Fire Watch: Caldor Fire Burns Big Doubling in Size: The Caldor Fire is only 16% contained as it continues its trajectory toward vacation paradise, Lake Tahoe. Fortunately, it has only skirted vineyards and wineries in Amador and El Dorado Counties...

Scheid Family Wines Announces New Senior Digital Marketing & E-Commerce Manager 

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SALINAS, CA, August 31, 2021 – Scheid Family Wines based in Monterey County, California, is pleased to welcome Tracey Prever to the Marketing team...

2021 Wine Grape Harvest Begins in Monterey County with a Sparkle

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Positive Outlook for Harvest Due to Mild Weather Pattern MONTEREY COUNTY, CA, August 24, 2021 – Monterey County Vintners & Growers Association is excited to...

Afternoon Brief, May 26th

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Going Lo and No: Is This a Sustainable Trend?: Much has been written about the burgeoning trend towards “better for you” beverages in the wine space. It’s definitely a thing. But, is it a sustainable thing?...

Going Lo and No: Is This a Sustainable Trend?

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Much has been written about the burgeoning trend towards “better for you” beverages in the wine space. It’s definitely a thing.  But, is it a sustainable thing?...

Scheid Family Wines Announces Winners of 2021 Scholarship Program

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SFW Scholarships Awarded to Date Top $380,000 to Students in Monterey’s Salinas Valley SALINAS, California – May 26, 2021 – Scheid Family Wines is proud...

Afternoon Brief, May 19th

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Napa County Crop Report Shows 'Devastating' Drop in Wake of Wildfires: Napa County’s agricultural production value for 2020 fell to the lowest level in nine years amid a pandemic, wildfires and smoke damage to grapes...

Continued Growth for Scheid Family Wines in Sales and Marketing

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SALINAS, CA — May 18, 2021 — Scheid Family Wines in the Monterey AVA of California’s Central Coast is pleased to welcome Rick Pettiford...

Afternoon Brief, May 14th

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The Future of Wine Post-COVID: Five Trends to Watch: From e-commerce to lower alcohol products, Jamie Williams, managing partner at London advertising agency isobel, explores five post-COVID trends to watch in the wine industry...

Afternoon Brief, April 20th

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2020 Wine Consumption Up in Brazil, Down in China and Flat in U.S.: Global wine consumption fell only 3% during 2020, according to the OIV in Paris, in their annual state of industry report today. The decline was primarily due to the impact of Covid, reported Pau Roca, Director General of the OIV, who compared it to the impact of the 2008 financial crisis...