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Sunny with a Chance of Flowers to Compete in Final Round of...

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SALINAS, CA—September 8, 2021  –  Scheid Family Wines is excited to announce that Sunny with a Chance of Flowers will compete in the final...

Afternoon Brief, August 31st

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Fire Watch: Caldor Fire Burns Big Doubling in Size: The Caldor Fire is only 16% contained as it continues its trajectory toward vacation paradise, Lake Tahoe. Fortunately, it has only skirted vineyards and wineries in Amador and El Dorado Counties...

Scheid Family Wines Announces New Senior Digital Marketing & E-Commerce Manager 

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SALINAS, CA, August 31, 2021 – Scheid Family Wines based in Monterey County, California, is pleased to welcome Tracey Prever to the Marketing team...

2021 Wine Grape Harvest Begins in Monterey County with a Sparkle

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Positive Outlook for Harvest Due to Mild Weather Pattern MONTEREY COUNTY, CA, August 24, 2021 – Monterey County Vintners & Growers Association is excited to...

Afternoon Brief, May 26th

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Going Lo and No: Is This a Sustainable Trend?: Much has been written about the burgeoning trend towards “better for you” beverages in the wine space. It’s definitely a thing. But, is it a sustainable thing?...

Going Lo and No: Is This a Sustainable Trend?

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Much has been written about the burgeoning trend towards “better for you” beverages in the wine space. It’s definitely a thing.  But, is it a sustainable thing?...

Scheid Family Wines Announces Winners of 2021 Scholarship Program

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SFW Scholarships Awarded to Date Top $380,000 to Students in Monterey’s Salinas Valley SALINAS, California – May 26, 2021 – Scheid Family Wines is proud...

Afternoon Brief, May 19th

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Napa County Crop Report Shows 'Devastating' Drop in Wake of Wildfires: Napa County’s agricultural production value for 2020 fell to the lowest level in nine years amid a pandemic, wildfires and smoke damage to grapes...

Continued Growth for Scheid Family Wines in Sales and Marketing

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SALINAS, CA — May 18, 2021 — Scheid Family Wines in the Monterey AVA of California’s Central Coast is pleased to welcome Rick Pettiford...

Afternoon Brief, May 14th

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The Future of Wine Post-COVID: Five Trends to Watch: From e-commerce to lower alcohol products, Jamie Williams, managing partner at London advertising agency isobel, explores five post-COVID trends to watch in the wine industry...

Afternoon Brief, April 20th

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2020 Wine Consumption Up in Brazil, Down in China and Flat in U.S.: Global wine consumption fell only 3% during 2020, according to the OIV in Paris, in their annual state of industry report today. The decline was primarily due to the impact of Covid, reported Pau Roca, Director General of the OIV, who compared it to the impact of the 2008 financial crisis...

Innovation and Inspiration Abound at Scheid Family Wines

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Scheid Family Wines Announces the Promotion of Casey Di Cesare -- Winemaker for Sunny with a Chance of Flowers, Metz Road and Grandeur MONTEREY COUNTY,...

Afternoon Brief, April 9th

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Constellation’s Wine Premiumization Strategy Is Starting to Pay Off: Constellation’s STZ +0.2% sell-off of its lower-priced wine brands to E&J Gallo seems to be paying off in terms of promoting their “premiumization” strategy in the wine arena...

Afternoon Brief, April 2nd

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Napa’s Wine Industry Seeks Legislative Aid for Labor, Fire Concerns: Napa Valley’s wine industry is asking the government at all levels to help it recover from economic and labor issues exacerbated by the chaos of 2020...

Afternoon Brief, March 25th

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Sparkling Varietals & Online Ordering Drive Wine Performance in the On Premise: New data from On Premise research and insights consultancy CGA has revealed strong performance numbers for wine, deeming it the most ordered category for takeout alcohol throughout the COVID-19 pandemic. In January 2021 alone, 52% of consumers ordering takeout alcohol included wine in their order...