June 12th, 2024 — Text messaging has become a vital communication channel for wineries to engage with customers, drive sales, and build lasting relationships. Integrating your text messaging platform with...
Global Wine Demand Drops to 27-Year Low as High Prices Hit: Global wine consumption fell to its lowest level since 1996 last year as inflation sent prices to record highs, deterring consumers already facing...
Neo-Prohibitionists and What the Wine Trade Can Do: One of the most interesting panels at Vinitaly was on the topic of the anti-alcohol movement and its impact on consumers. The panellists also discussed...
Join Jennie Gilbert, RedChirp Cofounder, and Molly Spurgin, vinSUITE Marketing Coordinator, as we unveil the secrets to leveraging text-based communication to drive sales. Learn exactly what has worked...
Recent statistics may have some experts predicting a less-than-rosy outlook for the global wine market this year, but since 2020, DTC sales have been bucking trends and innovators like RedChirp® are the...
US Grocer Merger Could Mean Less Shelf Space for Wine: Two giant retailers are proposing a merger. If it goes ahead, it could have a significant impact on the American wine market...
Napa Finds Itself in Court: Napa authorities – and several of the region's wineries – have been ordered to attend court, but no one is quite sure why...
There are so many ways DTC teams can elevate their communications with text messaging, but this session is laser-focused on just one: promotions. We’ll delve deep into the art and science of crafting text...
Southern Wine and Spirits Late Fees $5.5 Million Class Action Settlement: Southern Wine and Spirits agreed to pay $5.5 million to resolve a class action lawsuit claiming that it charged higher late fees...
It’s not your imagination…everyone in DTC is talking about how effective text messaging is. Prepare for 2024 with this comprehensive SMS Strategy session presented by WineDirect CMO Andrea Smalling and...
