AB Hero GRAPES
Afternoon Brief, December 1
Monday, December 01 Trending Story Treasury Wine Estates Hit by Major US Write-Down Australia’s largest wine producer has slashed the value of its US business amid weakening demand. The move...
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Win the Follow-Up: Reinventing Guest Check-In for Today’s DTC Challenges
Join WISE Partner Liz Mercer, RedChirp Cofounder Jennie Gilbert, and a special winery guest for a forward-looking session on one of the biggest challenges in DTC wine sales: capturing guest information...
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RedChirp and WISE Announce Strategic Webinar to Help Wineries Capture More Guest Data and Drive Sustainable DTC Growth
December 1, 2025 (Napa/Sonoma, CA) — RedChirp and WISE (Wine Industry Sales Education) today announced a forward-looking, solutions-driven webinar designed to help wineries solve one of the most...
AB Hero GRAPES
Afternoon Brief, November 12
Global Wine Output Subdued by Climate Shocks: Global wine production rose slightly in 2025, but output remained below average for a third consecutive year as vineyards faced extreme and volatile weather,...
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From Text to Sale: Elevate Your Winery’s Customer Experience with RedChirp
No one picks up the phone anymore. And it’s harder than ever to get your emails delivered and opened. But it is still possible to reach your customers…everyone reads their text messages. Other industries...
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Afternoon Brief, November 6
Wine Importer Fights White House at US Supreme Court: The case challenges Donald Trump’s imposition of tariffs on imports from nearly every foreign nation. Many legal scholars feel the majority of the...
CRM Tactics to Sell More Wine
DTC Master Series: CRM Tactics to Sell More Wine
The road to stronger wine sales starts with smarter customer data. During this virtual event, we’ll hear from WISE, Commerce7, RedChirp, and Wineshipping. Each session is packed with practical...
AB Hero Grape Sorting
Afternoon Brief, September 23
America's Bulk Wine Glut Should Have Sparked a Brand Boom. Why Hasn't It? "US consumers, especially younger drinkers, are more skeptical of wine as a category. They're looking for accessibility, authenticity,...
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Behind the Scenes of DTC Texting: Carriers, Compliance & the Rise of RCS
Text messaging is one of the most important communication channels for wineries—and it’s changing fast. Join Jennie Gilbert, Co-Founder of RedChirp, and John Anthony, Sr. Account Manager at Bandwidth,...
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Afternoon Brief, August 12
US Wine Trends 2025: Premiumization Dominates as Volume Drops: What’s happening in wine sales mirrors broader economic patterns, with a few key exceptions. The takeaway is that high-end wines are soaring...
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