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QR Codes and NFC Chips—The Future of Wine Marketing

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“They say the death of the QR code was announced prematurely,” speaker Ed Rice, executive director of Affinity Creative told those attending Wine Industry...

Sustainable Packaging for a More Wholistic Wine Business

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Eco-friendly packaging engages consumers, improves brand image, and is simply better for the environment. —Barbara Barrielle In the wine industry, packaging is vital for the conservation...

WIN’s packXplore Conference Studies Consumer Acceptance of Nontraditional Wine Packaging

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—Alexandra Russell Wine Industry Network continues to keep the industry informed despite continuing challenges with in-person seminars and trade shows. Its newest conference, packXplore, broadcasted...

Wine Industry Network Launches packXplore

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Healdsburg, CA, July 27, 2021—Wine Industry Network (WIN) announced today that it is launching packXplore—a new virtual conference focused on wine packaging. Dedicated to...