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Data Is Driving the Wine Industry
There’s no shortage of mobile apps these days to find wines, remember what you drank, or even have wine delivered to your door in under an hour. But with so many apps and new technologies, it can be difficult...
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Harvest Recap and Look Ahead for 2017: Anticipated Changes in Vineyard Contracts, Bulk & Grape Market
“We have good sellers and good buyers in the North Bay,” Brian Clements states firmly. “The North Bay region provides premium grapes, and the luxury category of $10 per bottle and higher is selling very...
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Afternoon Brief, October 31
Wineries’ Impact Brings Taste of Bitterness to Sonoma Campaign: A supervisors race between two liberal candidates in Sonoma County has turned into a good ol' Wine Country brawl amid fear that the region...
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Finishing Tannins on the Rise
“American wine consumption is rapidly rising, especially in the premium red blend tier,” Lueck says, “and many producers are turning to non-barrel alternatives in the ageing process to produce a premium...
Unlocking Digital 6th Sense
Loss of Sales, Result of Wine Industry's Failure to Meet Mobile Challenge
Have wine brands across the industry embraced promoting themselves through the use of mobile apps? Scott Stanchak, who teaches graduate level e-commerce marketing at NYU, and is the Managing Director,...
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Millennials on How Their Generation Engages with Wine
The millennial consumer continues to rise in prominence for the wine industry, but being able to identify the important trends and mediums to connect, engage, and build loyalty with them is a challenge...
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Marijuana and Wine: Understanding New Competition to Build New Opportunities
The legalization of marijuana in California is a topic with polarizing effects on wine grape growers. Tina Caputo, moderator for WIN Expo’s upcoming session; Marijuana and Wine: Understanding New Competition...
Karissa Kruse
Competition Is Fierce, so How Does a Vineyard Stand Out in the Crowd?
According to Karissa Kruse, president of Sonoma County Winegrowers, a shift has happened in the past few years. “Consumers now care about what goes on at a farm level,” she notes. Kruse mentioned that,...
ABrief  June 24
Afternoon Brief, June 24
Jean Arnold Sessions Named Executive Director of Sonoma County Vintners: Sonoma County Vintners announces that Jean Arnold Sessions has been officially appointed the organization's Executive Director....
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Afternoon Brief, April 8
Another Glassy-Winged Sharpshooter Egg Mass Discovered in Napa: For the second time this spring, the Napa County Agricultural Commissioner's Office discovered a viable glassy-winged sharpshooter egg mass...
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