green-wine
Wine Brands Can Benefit from Marketing Their Sustainability Online
Brands should put sustainability front and center in their online marketing to capture the attention of drinkers who shop their values. By Robin Shreeves   Millennials and Gen Z aren’t embracing...
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Expert Editorial: Does Meta Matter Anymore? What to Make of the Online Advertising Crash
Let’s fact-check some of the claims being thrown around for the current social media advertising crisis. By Susan DeMatei   As 2023 planning kicks into high gear, one question frequently popping...
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Afternoon Brief, August 28
Wine Targeted by Instagram Money Grab: In recent weeks, social media companies, brands, influencers and even legislators have been feverishly debating what changes are being openly made, secretly made...
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Afternoon Brief, July 25
Foley Family Wines of Santa Rosa President Hugh Reimers Abruptly Leaves Company: Hugh Reimers, a hard-charging Australian wine executive, abruptly left his position this week as president of Foley Family...
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Afternoon Brief, April 3
E. & J. Gallo Winery Announces Deal with Constellation Brands: E. & J. Gallo Winery (Gallo) announced today that it has entered into an agreement with Constellation Brands, Inc. to purchase more than 30...
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Afternoon Brief, January 18
Amid Shift in Wine Consumer Demand, California Wine Country Cautioned to Prepare for Ample Grape Supply: The North Coast wine business on Thursday received another wake-up call about gathering storm clouds...
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Malene Wines Shows How Rosé Rolls
More than most wine styles or varieties, rosé has an associate lifestyle connotation of highly Instagramable moments. If you’re not sure what that looks like, try searching the hashtag #RoseAllDay or other...
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Making the Most of Instagram
Instagram has been around since October 2010 and in only seven years it has increased it users to 700 million, which is more than twice the size of Twitter. They say a picture is worth a thousand words...
Afternoon Brief September 11 Wine Industry Advisor Wine Industry Advisor
Afternoon Brief, September 11
Subscribe to the Afternoon Brief   Trending Story: Torrid Temperatures Shrivel California Wine Grapes to Raisins Humans weren’t the only ones caught off guard and uncomfortable by the Bay Area’s...
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Afternoon Brief, January 4
The Labeling Lies of Expensive Wines: The labels on more affordable wines can be more trustworthy than their pricey counterparts...