Tag: Instagram
Wine Brands Can Benefit from Marketing Their Sustainability Online
Brands should put sustainability front and center in their online marketing
to capture the attention of drinkers who shop their values.
By Robin Shreeves
Millennials and...
Expert Editorial: Does Meta Matter Anymore? What to Make of the...
Let’s fact-check some of the claims being thrown around
for the current social media advertising crisis.
By Susan DeMatei
As 2023 planning kicks into high gear,...
Afternoon Brief, August 28
Wine Targeted by Instagram Money Grab: In recent weeks, social media companies, brands, influencers and even legislators have been feverishly debating what changes are being openly made, secretly made and should possibly be made in the future on the platforms we all love to hate and hate to love. There are, of course, billions of dollars at stake for everyone involved...
Afternoon Brief, July 25
Foley Family Wines of Santa Rosa President Hugh Reimers Abruptly Leaves Company: Hugh Reimers, a hard-charging Australian wine executive, abruptly left his position this week as president of Foley Family Wines of Santa Rosa less than two years after being hired to bolster the company's position in the marketplace...
Afternoon Brief, April 3
E. & J. Gallo Winery Announces Deal with Constellation Brands: E. & J. Gallo Winery (Gallo) announced today that it has entered into an agreement with Constellation Brands, Inc. to purchase more than 30 wine and spirits brands, along with six winemaking facilities located in California, Washington, and New York...
Afternoon Brief, January 18
Amid Shift in Wine Consumer Demand, California Wine Country Cautioned to Prepare for Ample Grape Supply: The North Coast wine business on Thursday received another wake-up call about gathering storm clouds that could dampen consumer demand for premium wines and the grapes from which they're made ...
Malene Wines Shows How Rosé Rolls
More than most wine styles or varieties, rosé has an associate lifestyle connotation of highly Instagramable moments. If you’re not sure what that looks...
Making the Most of Instagram
Instagram has been around since October 2010 and in only seven years it has increased it users to 700 million, which is more than...
Afternoon Brief, September 11
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Trending Story:
Torrid Temperatures Shrivel California Wine Grapes to Raisins
Humans weren't the only ones caught off guard and uncomfortable...
Afternoon Brief, January 4
The Labeling Lies of Expensive Wines: The labels on more affordable wines can be more trustworthy than their pricey counterparts...
Afternoon Brief, August 14
Neither Chinese Nor Americans Are Taking Over French Vineyards: A French study finds that just 2 percent of the nations vines are owned by foreign investors...
