The approach of summer and the good weather during this season bring more customers out of their houses and into your winery, store, restaurant or other retail business.
During the height of the...
As salespeople we tend to think that we are going to sell more through our expertise or having lots of information about the product (obviously product knowledge is important though it cannot stand alone)...
When people come into your business do they already know that they are or are not going to buy from you? The answer to that question is no, they don’t. How many times have you walked into a...
There are lots of ways to encourage customers to buy. When considering various avenues to promote sales, there are a few things you need to think about.
There is always a cost involved with...
I was looking into buying patterns on the internet the other day for a couple of sales seminars that I am putting together and came across some very interesting information, which I will be passing along...
There is a lot going on in the month of May.
Mother’s Day is coming up fast.
Think of different ways to wish a happy Mother’s Day to mothers and others. For example, if you are a winery that produces and...
Good salespeople are a company’s best asset, but a good salesperson needs to know more than sales tactics.
The most important skill is customer service. Until the customer is engaged emotionally s/he is...
How often do your make your customers smile or laugh? Is it at least once during any interaction? Well almost any interaction, if someone comes in seething with resentment, first you need to relax them,...
After watching a segment on the television about a couple of companies that offer customer service that is above and beyond the norm, earlier this week, I decided to write my blog on customer service,...
I was speaking to a group of wineries and growers recently about sales and marketing of wine and grapes. In the course of the conversation a question was asked about the importance of the wine label. The...
