Home Tags In Short Direct Marketing

Tag: In Short Direct Marketing

How Much Do You Know About Your Customers?

Kofi Annan the former UN Secretary General said, “Knowledge is power. Information is liberating. Education is the promise and progress, in every society, in...

Getting Your Customers to Opt In

If you are collecting information from customers, make sure that they opt in (agree to your having their contact information). They must agree in...

Is Your Employee Manual Up to Date?

It’s almost February and before we know it, the busy season will be upon us, which means it’s time to start thinking about the...

Make 2017 a Year to Remember

The beginning of a new year is usually filled with good intentions and ideas on how to make business better for the coming year....

Create Invaluable Customer Records

At the start of a new year, it’s good to think about things that you want to accomplish for the coming year. A worthwhile...

Words Change Perceptions

The words we use when selling our goods or services are as important as the products themselves. Using the wrong words may change the...

How Successful Are Your Emails?

Email has become the most popular way of communicating with customers for many businesses. Though often times, companies are not following up on how...

Making the Most of Your Time

If you are in retail sales it is even busier, with most retail businesses open longer hours. There is also more packing and shipping...

Sell More Successfully

Some of the biggest shopping days of the year are coming up in the next few weeks, so here are a few tips on...

Dealing with Customers’ Problems

What do you do when someone has a problem with your company, whether it is a product that isn’t right or doesn’t work, how...

Encourage Wine Exploration

Today’s blog is a follow up on the blog I posted last week in which I printed an email I received from a consumer...

A Note From a Frustrated Wine Consumer

The other day I received an email from a wine consumer I know. This person is not in the wine business, neither is anyone...

Captivating Your Audience

When someone comes into your place of business, it’s important to keep your this person engaged and involved in the information you have to...

Provide a Quality Experience

Next February I am moderating a panel at the USBevX in Washington DC. The panel is about providing a quality experience, so I started...

Educating Your Customers

There is s lot of discussion at businesses and especially in the wine business about the need to educate customers about products and services....