Many human beings pride themselves on being unique, even though most people fall into one category or another; they like to think that they are different from others. In order to make your guests, customers...
Most businesses are focused on their products and wineries are no exception. Making and offering the very best products you can, should always be at the top of the list. However, right underneath making...
Good wines, even great wines, are not always enough to draw guests and customers back your winery. People are attracted to your wines and your winery for many different reasons. Naturally, your products...
In most small and large businesses, it is important to the company that the guests are satisfied with the service they receive when they visit and the items they (hopefully) purchase. We all know that...
Have you noticed that your life seems to be getting busier? Most of us have, and the most of us includes your customers. When you are promoting your events, create a flyer or email that not only tells...
There is a lot of planning that goes into winery special events. Time is spent working on the venue, as well as the food and the wines that are going to be served. In order to create an exceptional event...
As event season is already upon us, it’s important that we are ready to ensure the success of the events we work hard to produce. Here are a few tips when hosting events. Create An Atmosphere You want...
Last week I presented tips on selling to the Silent Generation and Boomers. Today we examine selling to the younger generations: Gen X, Millennials and Gen Z. Gen X Gen X sometimes seems to get lost between...
No winery can have too many brand ambassadors. People who will tell the world about your wine. Usually we think of brand ambassadors as customers who are connected to your winery and love your wines. However,...
I found an interesting article from Entrepreneur online this week. Written by Travis Bradberry, the article discusses how we learn more through body language than we can through what people tell us verbally....
