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Tag: In Short Direct Marketing

Social Media – External and Internal

Are your employees following the company on social media? If not they should be. Social media is a great place for employees to get...

You May Not Get Many Complaints, But That Doesn’t Mean Your...

I have been researching customer service lately and have found some interesting statistics from a number of different sources. The main thing that came...

Create a Stronger Company Culture by Celebrating the Small Victories

As many of you know I am on the injured list at present. Unfortunately, I have two things going on at the same time....

Selling Is Easier in Person

I was sent an Interesting article from my favorite periodical, Harvard Business Review. The article, entitled, “A face to face request is 34 times more...

The Best and Less of Customer Service

Last week was an interesting week for me. Tuesday, I went for a walk with a friend of mine in the local regional park....

Take a Step Back

The approach of summer and the good weather during this season bring more customers out of their houses and into your winery, store, restaurant...

Emotion Sells

As salespeople we tend to think that we are going to sell more through our expertise or having lots of information about the product...

More on Sales

When people come into your business do they already know that they are or are not going to buy from you?  The answer to...

Encouraging Sales

There are lots of ways to encourage customers to buy. When considering various avenues to promote sales, there are a few things you need...

What Makes People Buy?

I was looking into buying patterns on the internet the other day for a couple of sales seminars that I am putting together and...

Get in the May Mood

There is a lot going on in the month of May. Mother’s Day is coming up fast. Think of different ways to wish a happy Mother’s...

Skills That Successful Salespeople Have?

Good salespeople are a company’s best asset, but a good salesperson needs to know more than sales tactics. The most important skill is customer service....

Are Your Customers Having Fun?

How often do your make your customers smile or laugh? Is it at least once during any interaction? Well almost any interaction, if someone...

Customer Service: The Good, the Bad, and the Very Ugly

After watching a segment on the television about a couple of companies that offer customer service that is above and beyond the norm, earlier...

What About the Wine Label?

I was speaking to a group of wineries and growers recently about sales and marketing of wine and grapes. In the course of the...