Continuing the theme from last week’s blog, here are more tips on working with your local tourism programs (and others) to promote your winery and increase sales. Thanks to Thomas Salley, Director...
Your local tourism board can be a great help to your winery. Not only do they promote the city, town or county, including your winery, they also have information that can help you putting your own plans...
Providing a good experience for guests takes time and attention and may not be easy on busy days. However, when you have the opportunity to connect personally with guests, which you should do as many times...
Why X Marks the Spot for Selling Wine - Generation X, the most infamously pilloried and self-deprecating population cohort the world has known since it started naming generations, may finally get its due...
I was discussing with my friend Karyn Howard Smith from Bryn Mawr Winery in Oregon whether tasting fees should be waived with a purchase and it started us thinking. If a winery charges a tasting fee of...
If you can’t answer that question, selling becomes much harder. While reading through lots of journals, articles and online information about sales and customer service, I came across this article by Ken...
Some years ago, I came across a one-page document entitled, “If 99% Were Good Enough….” It made a big impression on me. 99% seems to be a reasonable goal to strive for, though when you read the list, you...
I get emails from a lot of wineries every day. Most of them are sales emails, but the sales tactics that are being used are almost always those that discount the wines, rather than those that make the...
How do you reach your customers or broaden your audience to create new customers? It all starts with your marketing. To reach the people you want and need to reach may take both thought and research. So,...
I was glancing through tweets over the weekend and came across this one by British wine writer Jamie Goode (wineanorakcom): “We become attached to the rules we have learned – and this can be a problem.”...
