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More on Sales

When people come into your business do they already know that they are or are not going to buy from you?  The answer to...

Encouraging Sales

There are lots of ways to encourage customers to buy. When considering various avenues to promote sales, there are a few things you need...

What Makes People Buy?

I was looking into buying patterns on the internet the other day for a couple of sales seminars that I am putting together and...

Get in the May Mood

There is a lot going on in the month of May. Mother’s Day is coming up fast. Think of different ways to wish a happy Mother’s...

Skills That Successful Salespeople Have?

Good salespeople are a company’s best asset, but a good salesperson needs to know more than sales tactics. The most important skill is customer service....

Are Your Customers Having Fun?

How often do your make your customers smile or laugh? Is it at least once during any interaction? Well almost any interaction, if someone...

Customer Service: The Good, the Bad, and the Very Ugly

After watching a segment on the television about a couple of companies that offer customer service that is above and beyond the norm, earlier...

What About the Wine Label?

I was speaking to a group of wineries and growers recently about sales and marketing of wine and grapes. In the course of the...

Emails to Customers

I was at the USBevX conference and trade show in Washington DC in February. It was a great conference with lots of valuable information...

It’s Important to Be Important!

It’s nice to feel important. Think about the last time someone (a friend, family member or a business) made you feel important. What does...

Are You Missing Marketing Opportunities?

There are very few times when you are talking to others that you can’t take advantage of marketing your business. I don’t mean hijacking...

Conducting a Job Interview

When you are hiring new employees the job interview is critical to successfully finding the right person. In this blog we will be focusing...

Are You Hiring the Right People?

As we rapidly approach the busy season for many businesses, it’s a good time to think about the qualities we need in the people...

Using Customer Reviews To Improve Your Business

In this era of increasing customer involvement you immediately know how many of your customers feel about your company as you can see what...

What Do Your Customers Want From You?

Knowing what your customers want is part and parcel of making your customers happy and ensuring that they will continue to buy from you....