Tag: In Short Direct Marketing

Rohnert Park, CA (March 25, 2015) -- On April 15th, the Wine Business institute will offer two seminars hosted by the Lake County Winegrape...

In last week’s blog we explored the importance of business leaders to engage the hearts of employees so they pass that enthusiasm and personal...

I came across a great article Extraordinary Brands, Extraordinary Leaders, Extraordinary Frontline Behaviors by a man named Alessandro Donetti, the Managing Partner of CBE,...

While looking through my email a week or so ago, I came across an email from the Indiana Uplands Wine Trail detailing some of...

A good article on Business Dictionary.com talks about developing an action plan to accomplish goals. It’s important to have an action plan for every goal you have listed, whether it’s personal or business. Some of you may remember that I have talked about my goal of winning the lottery.

I received an email today, not in itself unusual as most of the internet world can attest. It wasn’t the email itself that bothered...

The Wine Market Council provided the company’s 10th annual presentation on U.S. wine consumer trends. Here are some of the highlights from the presentation. According...

Whether you are naming your business or naming your products it’s important to think long and hard before you put the name on the...

For many businesses, especially the smaller ones, public/press relations tend to spend a lot of time on the backburner. It’s always something that is...

“The single, best marketing decision that you can make is opening a tasting room.”

I came across an interesting article in the Business Dictionary a few weeks ago about the benefits of brainstorming and how to put together...

It’s the holidays, which just adds more work and errands to lives that are already stretched to the max. Not only the customers who...

Problems with wine price increases: With the U.S. wine market expecting to post its 21st consecutive year of growth in case good sales, a relatively healthy U.S. economy and an even brighter picture in the Bay Area, North Coast wineries are enjoying robust demand for their products, particularly through tasting rooms and club sales...

‘Great Napa Valley wines will rival Bordeaux First Growths’: Moet-Hennessy Estates & Wine CEO: Jean-Guillaume Prats, Moet-Hennessy Estates and Wine CEO, says he believes great wine produced in Californias Napa Valley will rival the finest Bordeaux in future years...

In a world of consumer choices that include wineries in every state and a dizzying array of online wine options, it’s never been more important to figure out what makes your customers tick and how to get them from sipping and swirling to purchase.