Tag: In Short Direct Marketing
It’s Time For A Change
“If you keep doing what you’ve always done, you’ll keep getting what you’ve always got.” W. L. Bateman
And nowhere is that quote truer than...
Always Making the Right Impression
This week I was reading over some things I had written some time ago and came across this story I had written down, though...
How Customers Respond to Music
Music has a definite impact on customers, sometimes good and sometimes bad depending on the music and the type of customers who frequent your...
The History of Your Business
I am in the process of writing a history for a winery association that has been in business for more than three decades. I...
Marketing – It’s So Simple
I was reading a book the other day, the autobiography of a man, Jack Petchey, with whom my Dad was in the Fleet Air...
A Great Way To Learn
This week I am in Portland, Oregon for the VESTA curriculum conference. For any of you that don’t know about VESTA (I can’t imagine there...
The Best Customer Service Ever
I went down to Monterey, CA for a couple of days earlier this week as a quick getaway to celebrate my birthday. While there...
Objective or Subjective? How Are You Selling?
Yesterday’s tip on Facebook touched on the difference between customer preference for objective or subjective information when considering a purchase.
The preference for objective information...
Give Customers The Opportunity To Buy
As I said in my Facebook post yesterday sales is about giving your customers the opportunity to do something that will enhance their lives....
Making Your Employees Feel Special
I talk a lot about making customers feel special and valued and will never stop encouraging this behavior. However, the best way to encourage...
Afternoon Brief, April 22
Sonoma County's Vineyards Reach Halfway Mark Towards Becoming 100% Sustainable by 2019: Sonoma County Winegrowers announced today that more than half of all vineyard acres in Sonoma County have completed a sustainability self-assessment...
Surviving a Family Business
A One-Day Conference for Owners, Family Members, and Employees of Family Businesses
FORESTVILLE, California (April 15, 2015) — In Short Marketing will present “Surviving a Family...
Surviving A Family Business
A one-day conference, June 16th, 8:30 a.m. to 4:30 pm. at Shone Farm, Forestville (Sonoma County).
I have worked with many family businesses both in...
Have Tea, Will Travel
I just returned from a week in the Midwest, working mid week with the wineries of Iowa and then onto Illinois for some time...
New Research on Influencing Customers
Well, I have been doing a lot of reading and thinking lately. I have been on the road quite a bit, which due to...
