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Provide a Quality Experience
Next February I am moderating a panel at the USBevX in Washington DC. The panel is about providing a quality experience, so I started thinking about what providing customers with a quality experience means....
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Educating Your Customers
There is s lot of discussion at businesses and especially in the wine business about the need to educate customers about products and services. I am definitely not against education, though it’s important...
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S.M.A.R.T. Marketing
As we come into October, it’s time to start thinking about next year’s goals and budgets. Create your goals with the help of all members of the team. The more involved the team is, the more buy in to reaching...
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Happy Customer Service Week
Next week or most of next week, October 3 – 7, is Customer Service week. According to the Customer Service Group, in 1992 the U.S. Congress proclaimed Customer Service Week a nationally recognized event,...
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What Is Your Body Language Telling Your Customers
Body language sends silent (non-verbal) signals, many of which we are not aware of. Though all the time we are talking to someone our body is communicating messages that are picked up consciously or subconsciously...
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Selling to the Customers' Emotions
I was watching The Wine Show on the television the other day, It’s an English show that talks about wines from around the world, visiting different wine regions and adding humor into the discourse on wine,...
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Getting Heard Through an Overcrowded Medium
Don’t you love the Internet?? Well sometimes you might (when an order comes in from an email you sent out) and sometimes you don’t. However, if you are looking to make a splash on Facebook, for example...
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The Four Categories of Emotional Intelligence
Continuing from last week on the subject of emotional intelligence. Taken from an article by Lindsay Kolowich on the Hubspot blog, we are now going to look at the four categories of emotional intelligence...
ABrief  August 24
Afternoon Brief, August 24
Deeper Irrigation Method Showing Promise for Vineyards: A new subsurface irrigation system is showing promise for slashing water usage in vineyards...
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Are You Emotionally Intelligent?
Recently I came across an article by Lindsay Kolowich on Hubspot’s blog about Emotional Intelligence that was very interesting. For those of us who make our living in sales (or in my case helping people...
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