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Turning Holiday Gift Memberships into Loyal Club Members
How to gather and leverage consumer data during the wine gift-giving season. —Chris Towt, co-founder and chief executive officer of VineSpring Club memberships are an exciting gift to give and receive...
Expert Editorial
Holiday Wine Marketing Tips on a Budget
Holiday wine sales, already? Seasonal shopping began in October this year, with nearly half of all holiday purchases predicted to occur on mobile. With over 3,600 wineries in California alone, standing...