There are more opportunities to drive relevancy with your wine brand than ever before, due in part to the fact that people are consuming it in record numbers.
To the outside, the escalation of the argument between the proponents of and those against the Napa County Watershed and Oak Woodland Protection Initiative, better known as Measure C, the initiative to...
In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they must be interpreted and managed differently. Without a...
There’s a new normal, and the cannabis space - once made up of small, mostly unregulated cultivators - is developing into a full-scale organized industry in California. The passage of prop 64 brought a...
Elizabeth “E” Slater may be small in stature (she’s 4’ 10”), but she packs a wallop of a message for the wine industry on sharpening its focus with direct to consumer (DTC) sales and customer service.
Slater...
The 2017 VinQuest Tasting Room Survey revealed that wineries that employed staff training saw 37% faster tasting room sales growth, 7% better tasting room conversion, and 83% quicker wine club sales growth....
Book Before March 20 and Get 2 Day Conference Pass Included.
This year’s International Bulk Wine & Spirits Show will focus on ways that market participants can increase their overall profitability
The...
New packaging for Napa Cellars’ latest Classic Collection release reveals a dramatic transformation from its previous use of whimsical imagery. The brand now projects a clean, fresh, yet classic, “Napa”...
During my tenure as a Soils Scientists at Coastal Viticultural Consultants (CVC), I have observed in recent years that the concept of precision agriculture (PA) has gained coverage in the press and agricultural...
Such an ominous beginning to my article. I know, Rosen, you are negative, or Rosen, you are pessimistic. The truth is, I am neither. What I am, however, is realistic, and I have enough grey hair and enough...
