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Stop Before You Start
Julie Pedroncelli St. John from Pedroncelli Winery sent me a great article by Barry Stuckey who has spent much of his career in hospitality. The article was about a waitress he encountered in a eatery...
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Social Media - External and Internal
Are your employees following the company on social media? If not they should be. Social media is a great place for employees to get reminders of the information or offers that you are broadcasting to customers. In...
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Assessing Customer Experiences
Last week this blog delved into statistics regarding customers who may have had a less than stellar experience when they visited your business. We discovered that the percentage of customers that you think...
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You May Not Get Many Complaints, But That Doesn't Mean Your Customers Are Happy
I have been researching customer service lately and have found some interesting statistics from a number of different sources. The main thing that came through in virtually all the sites I researched was:...
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Create a Stronger Company Culture by Celebrating the Small Victories
As many of you know I am on the injured list at present. Unfortunately, I have two things going on at the same time. A broken femur is keeping me wheelchair bound, probably through September, and I am...
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Selling Is Easier in Person
I was sent an Interesting article from my favorite periodical, Harvard Business Review. The article, entitled, “A face to face request is 34 times more successful than an email” talked about research into...
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The Best and Less of Customer Service
Last week was an interesting week for me. Tuesday, I went for a walk with a friend of mine in the local regional park. While there I tripped over a rock and eventually found out that I had fractured by...
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Take a Step Back
The approach of summer and the good weather during this season bring more customers out of their houses and into your winery, store, restaurant or other retail business.   During the height of the...
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Emotion Sells
As salespeople we tend to think that we are going to sell more through our expertise or having lots of information about the product (obviously product knowledge is important though it cannot stand alone)...
More on Sales
When people come into your business do they already know that they are or are not going to buy from you?  The answer to that question is no, they don’t.  How many times have you walked into a...
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Encouraging Sales
There are lots of ways to encourage customers to buy. When considering various avenues to promote sales, there are a few things you need to think about.    There is always a cost involved with...
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What Makes People Buy?
I was looking into buying patterns on the internet the other day for a couple of sales seminars that I am putting together and came across some very interesting information, which I will be passing along...
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Get in the May Mood
There is a lot going on in the month of May. Mother’s Day is coming up fast. Think of different ways to wish a happy Mother’s Day to mothers and others. For example, if you are a winery that produces and...
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Skills That Successful Salespeople Have?
Good salespeople are a company’s best asset, but a good salesperson needs to know more than sales tactics. The most important skill is customer service. Until the customer is engaged emotionally s/he is...
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Are Your Customers Having Fun?
How often do your make your customers smile or laugh? Is it at least once during any interaction? Well almost any interaction, if someone comes in seething with resentment, first you need to relax them,...
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Customer Service: The Good, the Bad, and the Very Ugly
After watching a segment on the television about a couple of companies that offer customer service that is above and beyond the norm, earlier this week, I decided to write my blog on customer service,...
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