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The HENRYs Offer the Greatest Opportunity for the Wine Sector in...

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By Barbara Barrielle Damien Wilson, Ph.D, The Hamel Family Faculty Chair of Wine Business at Sonoma State, is never boring. That bodes well for his...

Crafting a Digital Marketing Scorecard for the US Wine Industry

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Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major retailers rush to find ways to engage with consumers online. The wine industry is no different, with many US wineries enhancing their websites and adopting digital marketing tactics to attract consumers. So how much progress has been made?

Wine Business Institute Research Summit July 10

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Industry Leaders to gather at Sonoma State University for inaugural research and education conference of wine professionals and academic scholars Sonoma County, California - The...

Local Experts Weigh in on the State of the North Coast...

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What’s been happening in the North Coast wine industry? Specifically developed for wineries in Sonoma, Napa, Lake, and Mendocino Counties, this conference session will delve into topics for small, direct-to-consumer wineries as well as bigger players with national distribution.

In Pursuit of Excellence: Trade, Media and Producers Weigh In

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By Paul Vigna Nova Cadamatre is director of winemaking for Constellation’s Canandaigua Winery, developing the 240 Days wines from the Finger Lakes. She and her...

Dr. Damien Wilson to Provide Insight to Import Wine Market at...

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Hamel Family Chair in Wine Business Explores Threats and Opportunities for North Coast and U.S. Producers Rohnert Park, California – The Wine Business Institute (WBI)...

Afternoon Brief, July 18

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Fire Threatens Washington Winery, Vineyard Near Red Mountain: A 4,000-acre wildfire near Red Mountain threatened one winery and smoked a handful of Chardonnay vines before being brought under control early this morning...

Afternoon Brief, May 12

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America Without Tiers – Changing Wine Distribution: America's three-tier system can be frustrating but, asks Liza B. Zimmerman, what would life be like without it?

Dr. Damien Wilson to Keynote Conferences in Oakland and London May...

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Hamel Family Chair in Wine Business Deemed Industry Expert in Global Marketing and Technology Rohnert Park, California – The Wine Business Institute (WBI) at...

Afternoon Brief, February 11

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U.S. Wine Export Market Ripe for Growth: Washington wine grape growers should be looking to New Zealand as a model for premium wine production and theres opportunity for growth...

Hamel Family Chair in Wine Business to Address Inaugural U.S. Beverage...

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Dr. Damien Wilson Invited to Provide Global Thought Leadership on Recent Movements in $400 Billion U.S. Adult Beverage Industry Rohnert Park, California – The...

Afternoon Brief, December 22

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Meteorologist Predicts Variation on El Nino Pattern: A Wet Pacific Northwest Winter: An Eastern Washington University meteorologist says he has a different take on what El Nino will do this winter in the Northwest...

Dr. Damien Wilson to Advise on State of North Coast Wine...

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Industry Network Picks Wine Business Chair to Lead Discussion of Competitive Threats and Innovation Rohnert Park, California – The Wine Business Institute (WBI) at...

Wine Sector Needs to “Think Outside the Square,” According to Experts

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by Elizabeth Hans McCrone As millennials advance into their drinking years and artisan beer, cider and spirits continue to impact alcohol beverage sales, the wine...

$3M Endowment Funds International Scholar Damien Wilson as the Hamel Family...

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Sonoma State University’s (SSU) School of Business and Economics dean William Silver announced a $3M donation from Pamela and George Hamel establishing the Hamel Family Faculty Chair in Wine Business, and the appointment of Dr. Damien Wilson in the inaugural term of this new position.