Wine Industry Advisor connected with regional heads, brands, and marketing masterminds who discuss how to revive a sagging reputation, or create one from whole cloth.
—Kathleen Willcox
The U.S. has been...
Consumers are not stupid. There, that’s the crux of this entire op-ed.
Although I do have something to add: If consumers are stupid, it’s only because
We assume that about them.
We treat them...
The COVID-19 outbreak has affected all aspects of how we do business, including marketing. And when it comes to current and planned campaigns, marketing teams face unique challenges during a crisis.
