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Reels and Algorithms: Marketing Goes High Tech

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Adding video and AI to your winery marketing may be easier than you think. By Laurie Wachter   The world of marketing sometimes feels like it’s spinning...
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Afternoon Brief, July 5

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Wine Set for Regulatory Shake-Up - A federal agency reviewing the current regulations for selling drinks in the US? What could possibly go wrong...

Harvesting Innovation: Putting AI to Work in the Vineyard

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Among the benefits AI innovators are offering viticulturists right now are advances in robots, machine learning and predictive analytics. By Laurie Wachter   The speed of new...

Revolutionizing Wine Sales and Marketing: Insights, Strategies and the Role of...

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Wine Sales Symposium offered insights and concrete examples about boosting sales in a falling market and attracting new and emerging consumers. By Laurie Wachter Last week's...

Wine Industry Sales Symposium (WISS) a Success

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In-person event delivered actionable takeaways for attendees seeking to increase sales and make genuine customer connections. May 15, 2023 (Healdsburg, Calif.) – Last week’s Wine...

Expert Editorial: Democratizing Wine Investment Using AI and Blockchain for Authentication...

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One of the main barriers to entry in the wine investment market has always been the difficulty in accurately valuing a particular bottle or...

Expert Editorial: How AI Will Be a Game-Changer for the Wine...

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Here are a few ways you can incorporate ChatGPT and other AI tools into your business model. By Nathan Westfall We've all seen firsthand how technology...

New Tech Solutions to Disruptive Industry Problems

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The wine industry’s innovation journey to solve winemaking issues begins with partnerships The impact of wildfires on grapes, wine, and the bottom line is a...

Expert Editorial: How Real-Time Data Is Advancing the Winemaking Process

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With fast evolving technology and fermentation monitoring in wine, we are about to witness a revolution that will take this industry to a new...

Expert Editorial: Protecting Your Artificial Intelligence Innovations

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Many in the wine business are wondering how to properly protect their AI innovations. A few tried-and-true routes to safety include patents, copyrights and...

Predicting Palates: Can Artificial Intelligence Improve Wine Buying?

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New technology is helping consumers make smarter wine choices. By Gordon Feller If you’ve ever felt intimidated when choosing a bottle of wine, you’re not alone....
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