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Growing Pains: Grapegrowers React to Industry Changes
North Bay growers navigate challenging times as the wine industry experiences a generational shift in consumption By Karen Hart Harvest is underway for North Bay grape growers, and it’s been an ideal...
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Next-Gen Viticulture: The Future of Intelligent Farming in the Wine Industry
Artificial intelligence (AI) is transforming industries across the globe, and the wine sector is no exception. Amid the growing climate crisis...
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Digital Vintners: Navigating the Terrain of Technological Evolution
The journey of digital transformation in the winemaking industry is a blend of tradition, innovation and continuous learning.  By Patrick Quigley   In the age of digitalization, the ancient craft...
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Reels and Algorithms: Marketing Goes High Tech
Adding video and AI to your winery marketing may be easier than you think. By Laurie Wachter   The world of marketing sometimes feels like it’s spinning out of control. New social media channels,...
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Afternoon Brief, July 5
Wine Set for Regulatory Shake-Up - A federal agency reviewing the current regulations for selling drinks in the US? What could possibly go wrong...
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Harvesting Innovation: Putting AI to Work in the Vineyard
Among the benefits AI innovators are offering viticulturists right now are advances in robots, machine learning and predictive analytics. By Laurie Wachter   The speed of new technology adoption...
2023 Wine Industry Sales Symposium [Photo: Wine Industry Network]
Revolutionizing Wine Sales and Marketing: Insights, Strategies and the Role of AI
Wine Sales Symposium offered insights and concrete examples about boosting sales in a falling market and attracting new and emerging consumers. By Laurie Wachter Last week’s Wine Industry Sales Symposium...
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Wine Industry Sales Symposium (WISS) a Success
In-person event delivered actionable takeaways for attendees seeking to increase sales and make genuine customer connections. May 15, 2023 (Healdsburg, Calif.) – Last week’s Wine Industry Sales Symposium,...
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Expert Editorial: Democratizing Wine Investment Using AI and Blockchain for Authentication and Valuation
One of the main barriers to entry in the wine investment market has always been the difficulty in accurately valuing a particular bottle or collection. Enter AI-powered valuation models and blockchain...
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Expert Editorial: How AI Will Be a Game-Changer for the Wine Industry
Here are a few ways you can incorporate ChatGPT and other AI tools into your business model. By Nathan Westfall We’ve all seen firsthand how technology can impact and propel businesses forward....
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