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OIV Wine Marketing Program
Discover from top industry experts how to successfully create a brand, market and sell wine in the United States. Learn from experienced wine industry professionals, including winemakers, sommeliers, CEOs, retailers, distributors, brand managers, analysts, PR strategists, packaging experts and educators from the University of California. You will gain real-world knowledge and data that can be applied immediately, as well as an exceptional opportunity to expand your network.
As part of the M.Sc. in Wine Management of the Organisation Internationale de la Vigne et du Vin (OIV), UC Davis’ Division of Continuing and Professional Education and the Department of Viticulture and Enology have been coordinating this program for more than 25 years.
You can enroll in the entire program OR enroll in the individual day sessions that interest you most.