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Cultivating Connection – How to Capture the Hearts and Minds of Your Customers
How much do you know about your customers? Are you one of those wineries marketing solely based on club and non-club members? Or have you taken the next step and are marketing to your customers based on...
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Powering Up Innovation and Sustainability with Cloud Tech
Union Wine Company is future-proofing its business in two essential ways: innovation and sustainability. The company is well known for its trailblazing leap into still wine in cans well ahead of hard seltzers’...
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Vineyard Trellising Revolutionized by Concrete "Harvest Pillar" Option
Concrete may not be the first material that comes to mind for vineyard managers who are setting up or reinforcing their trellis systems this year. Jensen Precast, the largest independently-owned precast...
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Glass Reimagined: Towards a Carbon-Free Wine Packaging Era
Every consumer goods manufacturer has a roadmap to environmentally friendly stewardship, with measurable goals for reducing carbon emissions, using sustainable resources and minimizing waste. With somewhere...
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Local Glass, Global Impact: Improving Wine’s Carbon Footprint
The wine industry is a tight-knit community where new ideas and solutions travel by word of mouth to bring transformation to the industry. And when difficulties arise, such as shifting consumer demographics...
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Stability Amid Chaos: Finding Safe Harbor from Wine Industry Challenges
The wine industry is grappling with uncertainty in a rapidly changing economic landscape, leaving winery owners, grape farmers, and wine sales teams in a state of flux. Wineries were already coping with...
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Five Ways to Help Simplify Beverage Alcohol Taxes, Licenses, and Registrations
Winemaking is a labor of love; tax compliance on the other hand … not so much. Maintaining beverage alcohol compliance is complicated and time-consuming because of constant changes in rules and regulations. Watch...
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Low Brix, High Stakes: Cool Growing Season Solutions
What’s a winemaker to do when cool weather persists and Brix levels aren’t rising? Spring rains delayed the grape harvest by nearly a month, jeopardizing grape maturity as summer closed and temperatures...
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A Palette of Possibilities: Elevating Wine Bottles with Color
In the competitive world of wine retail, standing out on the shelf is all about grabbing the consumer’s attention. Wineries have experimented with catchy logos, bold lettering, textured paper and...
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Uninterrupted Wine Logistics: Navigating From Harvest to Final Delivery
G3 Enterprises, a complete supply-chain solutions company, has specialized in transportation services to facilitate comprehensive wine industry operations throughout California and beyond for more than...
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