Today’s wineries are collaborating with industry experts, reevaluating their marketing messages to grow a younger customer base and seeking innovative ways to cut costs as they contend with a challenging...
It’s hard to imagine a time when malolactic fermentation (MLF) in red wines wasn’t standard practice. However, it was not too long ago that MLF could only be completed via spontaneous lactic acid bacteria...
Faced with the current industry-wide purchasing downturn, wineries are exploring new avenues for growth and economic security. Many are enhancing their marketing with a focus on meeting the sustainability...
As the wine industry reels following a string of economic setbacks, it has been hoping for a rebound. Conversations swirl around whether the sales decline is slowing or if a portfolio realignment to focus...
As a wine consumer, if you are looking for qualitative low-to-no-sulfite wines, you know it can be challenging. As a winemaker, if you are trying to craft wines with lower levels of sulfites, you know...
Located in eastern Washington state along the southwest banks of the Columbia River, the Port of Kennewick has a rich and storied legacy.
Originally created in 1915 to facilitate increased...
Lumo, the precision irrigation system growers use to irrigate to plan, has just released their new Irrigation Insights Report titled, Closing the Execution Gap: How Block-Level Irrigation Data Drives...
Wineries are looking for strategies to deal with the current industry-wide downturn. Some are expanding and modernizing their marketing efforts, often to appeal to younger generations, while others are...
In the world of direct-to-consumer wine, hospitality is more than a courtesy, it’s the engine that powers connection, loyalty, and revenue.
The team behind eCELLAR brings decades of experience...
Adapt, Connect, Thrive: Why Sales & Marketing Leaders Can’t Miss this Event
In a time when the wine industry is facing headwinds on every front—rising inventories, demographic shifts, changing...
