How to Boost Wine Club Membership
An increase in wine club convenience equates to an increase in wine club members and membership retention.
—Zach Kamphuis, general manager, Commerce7
Why should a consumer...
Experts Answer—How Can the Wine Industry Engage ‘Digital Natives?’
This Expert Q & A features Rosa Noble, hospitality and DTC Manager for Judd's Hill Winery & MicroCrush, and Jennie Gilbert, founder of Red...
Wine’s ‘Gender-Split’
Expert analysts not convinced by recent poll concluding a massive wine consumer gender gap
—Jeff Siegel
There has always been a sense that women buy more...
Smaller Producers Need Independent Retailers—Now More Than Ever
Distributors, brokers, and buyers discuss the importance of connecting with niche-focused wine shops
—Jeff Siegel
“You’re the only one who can tell your story,” says a...
QR Codes and NFC Chips—The Future of Wine Marketing
“They say the death of the QR code was announced prematurely,” speaker Ed Rice, executive director of Affinity Creative told those attending Wine Industry...
