Some years ago, I came across a one-page document entitled, “If 99% Were Good Enough….”
It made a big impression on me. 99% seems to be a reasonable goal to strive for, though when you read the list, you...
Point-of-Sale systems in wineries seem to be a love-hate relationship…many times the hate overcoming the love as the frustrations of adapting to changing and challenging environments puts a strain on winery...
Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major...
I get emails from a lot of wineries every day. Most of them are sales emails, but the sales tactics that are being used are almost always those that discount the wines, rather than those that make the...
For wineries seeking answers and comparisons, there are two major reports available which can give insights into sales and marketing trends and tactics. Released in May 2019, VinterActive’s VinQuest Report...
Winery marketing can be tough. As well as competing against other wineries, you also need to stand out against wine retailers; both on and offline. As a result, wineries need to develop strong brand awareness,...
Little more than 50 years ago, a handful of families planted the roots of what would become a billion-dollar pinot noir industry in Oregon’s Willamette Valley. The farmland where they harvested the first...
Last week’s Third Annual Wine and Weed Symposium attracted a huge group of wine and cannabis professionals to the Hyatt Regency Sonoma Wine Country in Santa Rosa to learn about emerging trends in consumer...
While the 3rd Annual Wine & Weed Symposium offered ideas to both camps on how to work together, utilizing marketing strategies, and integrating more women into the ranks, the critical piece of information...
How do you reach your customers or broaden your audience to create new customers? It all starts with your marketing. To reach the people you want and need to reach may take both thought and research. So,...
