Wine Business Editorial

A Detailed Look at the Cannabis Consumer

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The curious, the fearful, and the opportunists will all have an occasion to get a glimpse of who the cannabis consumer is and what opportunities or concerns there may be to glean for the wine industry.

What Does Selling Premium Wines Mean?

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Last week’s blog talked about the different categories that wine may fall into both by price and quality. The next few blogs are going...

Think About Your Brand Rep as a Shared Service to Launch...

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In the last week alone I or someone on my team has used Uber, TaskRabbit, Uber Eats, and Handy from an app on our collective...

How the Pennsylvania Wine Industry Is Rising to the Top

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For years, Pennsylvania’s wine industry was growing in numbers and scope but stagnant in legislative and financial support, especially when compared to neighboring states such as New York and Virginia.

Placing Wines by Category and Price

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It used to be that there were two or three wine price categories. The three were low priced wines, medium priced wines and high priced...

Man of Steele: 50 Harvests and Counting

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There aren’t many of Jed Steele’s contemporaries still making wine. Most have hung up their hoses and gone fishing, or passed on to the great vineyard in the sky. Few have as many stories to tell as this man. And far fewer have made as many wines from as many different places. And fewer still can claim to have been at the forefront of the creation of two powerhouse AVAs: Mendocino and Lake County. 

Will Cannabis Present Cross-Over Opportunities for Wine Industry Professionals?

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Liz Gehl, founder and chief recruiter of Gehl Search Partners, has been recruiting in the adult beverage industry for several years, and sees many opportunities starting to present themselves in the fledgling legalized cannabis industry. “Our primary focus is providing incredible talent within sales, marketing, commercial strategy and planning, finance, accounting, and administrative roles”, says Gehl. “The competition for talent exists far beyond the vineyard worker level.” Gehl works with people coming from the adult beverage industry bringing with them professional skill sets within compliance, branding, and marketing that are in high demand.

It’s Not Only What but When

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Engagement with customers is not only about what you tell them, it is also about when. If you want customers’ visits to your winery...

Weed Should Scare You!

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When I say weed should scare you I am not talking about You, the reader, I am speaking about the very basic, everyday, mundane, generic...

Improving the Guest Experience in a Tasting Room Using Artful Display...

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Believe Everything You Hear! A quick search of the internet for information on the influence of sound on people’s sense of taste turns up countless...

Mystery Shoppers Visit Alpha Omega

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Alpha Omega Winery was founded in 2006 by vintners Robin and Michelle Baggett. The Baggetts began their foray in the wine Industry through...

What Do Women Want?: When Women Judge Wine for Women

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Cindy Lauper said it best: girls just want to have fun. And women pretty much want the same thing. Women in the wine industry just want to make wine fun. Women winemakers mostly want to make wine that’s fun, and have fun doing it. Otherwise, what’s the point? And in general, we wine women are just like other women: we mostly want to drink wine that’s fun.

In the Tasting Room

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Most wineries call their customer space the “Tasting Room” for the very good reason that wine tasting does take place there, and it’s usually...

Volcanic Wines – Magic Behind Napa’s Atlas Peak Mountain

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Only three percent of the wine grapes grown in California are grown at altitudes above 1,000 feet in elevation with some of the most uniquely fascinating wines sharing a common characteristic, volcanic rocky soils.

Napa’s Measure C Now Almost Certain to Fail

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Measure C, also known as the Napa Oak Woodlands and Watershed Protection Initiative, came out of election night with a slim 42 vote lead,...